The Six Numbers Every Land Deal Moves Through (Most Only Watch One)
Every land deal moves through the same six stages.
Gross leads -> Net leads -> Offers made -> Verbal yes -> Signed -> Closed.
Most investors only watch the last one. So when things slow down, they have no idea which of the five earlier numbers broke.
A few weeks back I asked this community one question. What's your number one struggle in sales right now. I expected objection handling, instead almost everyone said the same three things.
Getting a seller to sign, not just verbally agree; Following up before giving up on a lead; Handling price pushback when a seller won't move.
None of that is a lead problem either. It's all sequencing and tracking, so we're doing something about it.
On July 27th at 7pm ET, I'm running Sales Decoded. A 2-hour live working session built around fixing this. Not sales theory, but your real business and your real numbers.
This is a working session. You leave with three things.
  1. A finished call map.
  2. Your own scorecard.
  3. A real follow-up system. Not a folder of notes you'll never open again.
Register here → landman.io/sales-workshop
Save your seat, book the date and come ready.
See you there.
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Clay Hepler
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The Six Numbers Every Land Deal Moves Through (Most Only Watch One)
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