The moment you stop guessing — your business starts growing 🚀

Last week on a coaching call, one of my clients told me he’d stopped getting good leads.He thought the problem was his market.

But when we dug in, the problem wasn’t the market — it was assumptions.

He’d changed his texting process based on a hunch, not on evidence. No tracking, no comparison, no data.He was flying blind. Once we looked at his KPIs, it turned out his system worked — he’d just stopped giving himself enough “at-bats.”

Here’s the simple truth I reminded him of: You don’t have a business until you know your numbers.

When you track the right metrics — texts per lead, leads per deal, offers per week — you start seeing exactly where the bottleneck is.That’s how you make better decisions, not just louder ones.

Here’s the tactical takeaway I’d give any land investor right now:

1️⃣ Track one KPI per stage (marketing → leads → offers → deals).

2️⃣ Don’t change anything until you have 2–3 weeks of data.

3️⃣ When you tweak a process, write it down and measure the delta.

Testing beats guessing. Every. Single. Time.

What’s one part of your business you’re currently guessing on? Drop it below — let’s help each other test it.

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