How Many Offers Did You Make Last Month?

If you'd have to guess, you don't have a business yet.

Here's why that question matters more than acres owned, deals closed, or how much data you pulled this year.

Those are activity numbers.

You can pull 40,000 records, make a pile of offers, own 300 acres, and still not pay yourself a dime. I've watched people build something that looks impressive on Instagram and quietly becomes a prison they can't pay themselves out of.

Only one number actually runs a land business: contracts signed, to net profit, to what you take home.

And contracts are manufactured. Not found. You don't need a hotter market or a better list. You need to run your math backwards from the money.

Say your income goal is $60,000 a month. Divide by your average net per deal, call it $20K. That's 3 closings. Add roughly 30% due-diligence fallout and you need 4 to 5 signed contracts. Divide by a 10% close rate and you're at 40 to 50 offers a month.

That's 12 offers a week. Twelve offers a week is a $60K month.

Most investors run this forwards.

"How much can I spend on marketing?"

Operators run it backwards, so every input is a decision instead of a hope.

This exact math is broken down at Sales Decoded on July 27. You'll build your own offer number live, off your real income goal, before we touch anything else.

It's $7.27. Get it? July 27th? 😊

Get ready to sweat, we will help you rebuild your ENTIRE sales function from scratch.

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How Many Offers Did You Make Last Month?