Questions on service delivery · Agency Service Scaling Kings👑

Questions on service delivery

Hello

! I have a few more questions about service delivery, and I'd really appreciate your insights as I'm new to marketing.

I understand testing is essential, but in your opinion, which platform would be more effective for generating leads for real estate clients: Facebook or YouTube ads? (Let's say the area is about 6-7km in diameter so maybe 30 cubic kilometers).

2. My clients' selling areas typically have populations ranging from 100,000 to 150,000 (Facebook estimates around 300,000). Smaller areas are often more crowded because they're closer to the city, while larger areas are closer to the countryside and less dense - so the population size is pretty much the same no matter the size of the area. With a $900 monthly ad budget, we can reach about 30,000 people, yielding 60,000 impressions. However, I've noticed that lead generation drops off after a while (within the first month), though it's only been three days since the decline began - I should also include that even tho I try my best not to, sometimes I panic and make impulsive changes in the ads manager when things go bad. Initially, we were generating up to four leads a day at a cost per lead of $9, but now it's only 0-1 per day. How can I maintain results beyond the first month? Is there anything I could do about this? I don’t just want to generate good results for my clients only the first month…

3. I'm considering structuring my offer so clients pay for each lead generated rather than each appointment, allowing me to skip the calling-up-the-leads process. Service delivery wise, do you think that could work well or am I going to far with my laziness?

Thank you in advance!

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