Old Copy with New angle or new copy? · Agency Service Scaling Kings👑

Old Copy with New angle or new copy?

Hey

just a question, if you have some time or someone else.

I have a client who previously had good results, but the quality of the appointments wasn't that good. I will change the headline and therefore the main angle on the ad from

"Sell your real estate in 8-12 weeks" to

"Sell your real estate reliably and plannably in 8-12 weeks."

This has already worked before, but I'm not quite sure if I should still stick with the copy I had before, which was working. It was more about selling fast and stress-free rather than reliably and plannably. The stress-free aspect isn't what their ICP would resonate with and could attract the wrong people and/or is mismatching with the creative.

So would you just write completely new copy with a better-fitting pain point, slightly modify the working ad copy, or stick with the old one?

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