What’s the real difference between guaranteeing appointments vs guaranteeing paying clients? Right now I’m structuring my offer around X number of guaranteed appointments per month, but I’m wondering if I should position it as X number of paying clients per month since it’s obviously a stronger offer. From my understanding: - There’s a clear difference between offering guaranteed leads vs guaranteed appointments since you need a VA/dialer to qualify and book appointments. So you can clearly charge more. - But when people say they guarantee clients, which is the next step up from guaranteeing appointments, they’re not actually closing deals for the business… right? So I’m trying to figure this out: If I generate and book qualified appointments, but the client is still responsible for closing… 👉 Can I realistically say I “guarantee clients”? 👉 Or is that only valid if I control the sales process too? And if the goal is to move from guaranteeing appointments to guaranteeing clients, what actually needs to be added? Do I need to provide my clients with a sales script? At what point does it become ok to say you guarantee clients, not just appointments, as this would make my offer stronger? Would love to hear how you guys think about this.

Quick win to share I took on a new client 2 weeks ago in a high-ticket niche. The campaigns were running, spending $200/day and getting clicks in the 100s, but the CPL was sitting at $387—way too high to make the numbers work. I audited the funnel, spotted some gaps, and decided to fix them. It wasn't a big overhaul. I made one tweak on the landing page, refined the ad copies, fixed the campaign structure, and got the creatives right. That's it. Within 3 days of publishing the 1st campaign, CPL went from $387 down to $85. That's 78% down in 3 days. Already 3 appointments booked with 2 more leads still in follow-up. Most of the time, the budget isn't the problem. The setup is.

I'm planning to start an SMMA Agency in April. From January–March I’ve been studying business fundamentals like offers, leads, and sales, and now I want to focus on mastering ads so I can start signing clients in Q2. If you were in my position starting from zero today, what would you focus on most in the first 6 months: • mastering ads • outreach & sales • building case studies • something else? Would really appreciate advice from people who have already done this.

I wanted to say a big thank you to Jimmy and this community for all the advice on running an agency. I got my first two clients and even though I'm only charging per result it's still huge step forward. Thank you guys.

I've got a few prospects who specialise in House extensions, loft conversions and full refurbishments. Some of these jobs got upwards of £100,000. That being said, does anyone have experience running meta ads for Home improvement companies whose services are this high ticket? I wouldn't expect my prospect's clientele to be found on meta but if anyone has worked in this niche and has generated great results for their clients let me know