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So I'm currently running a Meta ads lead gen agency targeting landscapers/contractors. I've got my first paying landscaping/contractor client on board and the results have been solid - 25 leads in under 2 weeks, he's out quoting consistently and sitting on a strong pipeline of work. Really happy with how the campaign is running. Now I'm trying to land my next 2-3 clients and I'm debating the best approach. I've been doing WhatsApp cold outreach to contractors using a script built around the results from my current client, but the volume is low because WhatsApp bans for too much outreach and most people don't even open it. My question is - for those of you who have scaled past your first client, did you rely mainly on cold outreach to get the next few, or did you run your own Meta ads to generate inbound leads for the agency itself as soon as you got that first client? Should I wait until I have a full month of results and then run ads using that as proof? Should I start running ads for my agency now straight away? Or should I just stick to cold outreach for now and keep grinding it manually? I want to get more clients in asap so any advice from people who've been at this stage is appreciated.

Landscaping/Contractor Client, Meta lead ads, €20/day. Got 4 leads in the first day at €4-6/lead, all converted to booked jobs. Since then, yesterday got 0 leads and will see today hoping for 1-3. Reach/impressions still climbing normally, frequency’s only 1.8, nothing obviously broken. Normal variance on a small daily budget, or worth digging into? Also curious what you’d realistically expect lead-wise over a full week at €20/day for local trade services. Also currently running a static that’s converted a bit but. Heard video ads tend to perform better in general, curious if that holds true for this niche specifically, anyone had good results? Thinking of testing one after the static’s had a solid 7-10 days running, don’t want to confuse it too early. If I do split the €20/day budget between static and video, any thoughts on the right split so I don’t tank either one? First time running a live client account, want to calibrate expectations properly. Appreciate any input 🙏

watch this space lads. im ready to hit the ground running

Of course it's important to maintain outreach and hone in on one service, but I think Jimmy's advice on upselling/offering different things to clients can really help too. It's only small, but just sold my client a new website for €550 after 3 months of working together, arguably could've charged more but I'm happy with what I have. It'll be pretty basic so should only take a few hours too with a template + AI. This sale didn't take any long calls or convincing. We had a little bit of a strategic meeting, I just mentioned how we could upgrade and add some new features with a new website, along with how it could help improve/compliment our current Meta Ads, and he was happy to go ahead.