Thoughts on this method? I’m currently building my service delivery, and on my research someone suggested when you sign a client to launch insta form ads asap, whilst you build the main funnel. Then using feedback from insta forms to build the main funnel, Vsl’s landing pages etc. Apparently it’s good for testing. Has anyone tried this or if not what are your thoughts on it?

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Hello everyone, I’ve just signed my first client for my SMMA. He’s a family friend who runs a food catering business (weddings, birthdays, private events, etc.), and I’m planning to focus specifically on the food catering niche. My goal is to build a repeatable offer and SOP system that can work for all catering clients so it’s easier to scale later. My question for those of you who already have clients is: What SOP structure has worked best for you when generating leads or appointments for service businesses? Some specific things I’m trying to figure out: • Do I use Facebook lead forms or send people directly to WhatsApp (for my niche specifically)? • Do I call the leads, or does the client handle the calls? • Do I schedule the appointments myself or let the client do it? • Do I guarantee leads, appointments, or booked jobs (paying clients)? • Do I provide the sales script to the client? • Do I set up systems like Zapier/CRM for tracking leads? The reason I’m asking is because these decisions affect: • How much work is on my side • What I can realistically guarantee (leads vs appointments vs clients) • How much I can charge my clients (I can charge the least for guaranteed leads and the most for guaranteed new clients, leads is easiest to achieve, clients is hardest to achieve) For example, if I personally call leads after they fill out a form, I could guarantee way more appointments, but that would take much more time. If I only provide leads, it’s less work for me, but the client’s sales ability affects results. In summary, I’m trying to figure out whether I should offer guaranteed leads, guaranteed appointments, or guaranteed new clients, and depending on each one, what SOP’s are necessary to fulfil the offer? For those of you already running campaigns: What system has been the most scalable and reliable for you? Appreciate any advice, I want to build this the right way from the start and avoid beginner mistakes. Thanks everyone.

offer was pay per close i cover adspend in the solar niche didn't have a contract or script the sales call was so bad we just started having a conversation but the guy is like hella advanced in the solar industry, like my mans worked for the government. he's an engineer and has hella expericance in the solar industry. he's giving me a chance to work with him and his team if it wasent for him and the offer and chat gbt i woulda never got a client. this sales call humbled me

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