Need help with Lead Quality · Agency Service Scaling Kings👑

Need help with Lead Quality

I need help with lead quality, Im doing B2B Ads my cpl is around 2$. My ICP isnt a big company, My price point is just 500$ per month so anyone doing 5k+ in a residential cleaning business and that has 2+ crews or more,but im getting like 40-50% of the people that are literally just starting the business, also im currently doing lead forms with a link to book at the end

My numbers for now

22 Leads with 50$ spent

11 booked

6 confirmed call through sms

1 Showed wasnt really qualified (I messed up really bad on the follow up for the call, i didnt call them before the zoom at all or anything)

My ad Currently says "residential cleaning owners we'll fill up your crews calendar, click to learn more." I had talked with uncle jimmy he said to do that to get higher level biz owners, would love any ideas/help with this

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