Wanted to look at this topic, how do you guys usually go about determining if an ad is saturated ? I’ve seen a lot of people that just look at frequency… but I’ve been getting a lot of the same people coming through like a good 40% of the leads are repeat I’d say, and Cpl rose a bit. But curious how do you guys determine ad exhaustion/saturation?

Really curious on the show up rate, Ive got 93 leads 55 self booked 23 didnt respond the first confirmation text, and only 6 showed, 11% show up rate, I wanted to see what would the impact be of lead quality on the show up rate, because ive been doing lead forms getting 2$ leads, they seem okay in the quality wise on those that showed up. my follow up is just automated stuff at the moment and a confirmation text as soon as they come in.

I’m really curious to what extent does the creative actually affect the lead quality of the people coming it ? Also how do you create ads that bring in very qualified people ?

I need help with lead quality, Im doing B2B Ads my cpl is around 2$. My ICP isnt a big company, My price point is just 500$ per month so anyone doing 5k+ in a residential cleaning business and that has 2+ crews or more,but im getting like 40-50% of the people that are literally just starting the business, also im currently doing lead forms with a link to book at the end My numbers for now 22 Leads with 50$ spent 11 booked 6 confirmed call through sms 1 Showed wasnt really qualified (I messed up really bad on the follow up for the call, i didnt call them before the zoom at all or anything) My ad Currently says "residential cleaning owners we'll fill up your crews calendar, click to learn more." I had talked with uncle jimmy he said to do that to get higher level biz owners, would love any ideas/help with this

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