I need help with lead quality, Im doing B2B Ads my cpl is around 2$. My ICP isnt a big company, My price point is just 500$ per month so anyone doing 5k+ in a residential cleaning business and that has 2+ crews or more,but im getting like 40-50% of the people that are literally just starting the business, also im currently doing lead forms with a link to book at the end My numbers for now 22 Leads with 50$ spent 11 booked 6 confirmed call through sms 1 Showed wasnt really qualified (I messed up really bad on the follow up for the call, i didnt call them before the zoom at all or anything) My ad Currently says "residential cleaning owners we'll fill up your crews calendar, click to learn more." I had talked with uncle jimmy he said to do that to get higher level biz owners, would love any ideas/help with this

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Ive watched a couple videos from hormozi and got really deep into thought, what do you guys think of running a lead magnet where basically I'd run ads for them for 7 days and give them a taste of the leads and everything and then afterwards upsell them into the core offer?

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