Launching ads soon for a home improvement client. Obviously qualifying leads on instant forms is important but I'm questioning how to go about it.
Should I:
- Set conditional logic on the lead form to kick the lead out of the form if they don't meet the criteria
- Or simply not have a bad option in the lead form
Example with budget question:
- Our minimum budget starts at 8K for a project, so we offer "below 8k" as an option on budget question, but if they choose "Below 8k", it kicks them out of the form.
- Just don't show any option for "Below 8k"
The reason I'm considering this, is I'm wondering if people will just submit the form with the next lowest budget available (even though it's still too expensive for them), just because they're curious - even though they'd be a bad fit.