My big dumb, stupid waitlist failure · The Nature of Marketing

My big dumb, stupid waitlist failure

I'm still figuring out this community thing.

The idea was spawned from a month-long, meandering promo on my email list that probably had most people wondering where the hell I was going with it.

• I started promoting 15 Legendary Writing Secrets V2.

• Then added ALL my Threads growth strategy & content.

• Then a new list growth strategy based on the andromeda algorithm update (which is working quite nicely).

But then I thought… hell with it.

Progress moves faster than light at this point, let's just put everything in a community and grow together.

Problem is, I had so much interest along the way for those different things that I misconstrued it for legitimate interest in what I’d finally decided the thing would be (this community).

So I slapped a $17 price tag on it with a yearly option and to my surprise, sold a few monthly and annual passes (pretty cool).

But that was the end of it.

I had trouble getting any more buy-in after that.

Turns out, the price felt like too big a step for most folks. And I’m learning that price discovery on Skool (much like any offer or product you might make) has a bit more science to it than I originally thought.

The smaller you start, the easier it is to validate what’s working and what’s not.

So I changed the pricing structure, and tiers, in order to do precisely what writing mentor Kieran Drew has told me to do:

“Make it easy for people to pay you.”

Better than sitting behind an empty checkout counter anyway.

So what’s next?

Now I need to figure out what’s most useful for everyone here. I’ve got my own ideas (like getting you to use my Notion writing dashboard and reaping all the AI assisted benefits that come along with doing that), but I’m sure you’ve got your own ideas too.

So what are the biggest challenges you’re facing right now in your business?

What thing did you try recently that didn’t quite go as planned?

What solutions are you needing that you aren’t finding elsewhere?

Let me know in the comments below 👇

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