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The ILS Accelerator Program

8 members • Free

The Nature of Marketing

77 members • Free

5 contributions to The Nature of Marketing
Start Here: The Nature of Marketing
Welcome! Here's a few tips on getting started: 1. Check the video below. 2. Write a new post in the community announcing who you are, what you do, and why you're here. 3. Engage with others and start making new friends as we're going to be a tight knit group of people in the months that lie ahead to ensure your success. Any questions? Send me a DM, my door is always open. All the best, Kevin Hood
Start Here: The Nature of Marketing
3 likes • Jan 9
Hi everyone! I'm Abbey, and I'm a men's personal stylist based in Austin, Texas. I'm currently in the process of quitting my corporate 9-5 short term rental consulting job to do styling full time. Yay!! I have never been more scared or excited for something in my whole life. I am here because I found Kevin on Threads and loved his writing. I wanted to learn how to write posts and emails like him. Fast forward to now, Kevin and I have been working 1:1 together for almost 3 months and I truly don't know what I would do without him. Kevin, you are the BEST!!! I have no human children or anything yet, but I do have a wonderful boyfriend and a really adorable, high maintenance french bulldog named Louis. We enjoy skiing, rock climbing, traveling and cooking. We also just got freakishly hooked to the tv show, 90 day fiance. So excited to meet and connect with all of you and start 2026 off being part of an amazing community!
1 like • 14d
@Kevin Hood yes!! mostly bouldering. my boyfriend got me into it ahah. its AWESOME. I have never been to Red River Gorge!! gonna have to look it up. It's been great working with you too Kevin!! thanks for all of your help!
What's one thing you want your audience to know about you?
Something that doesn’t fit yet in your marketing? Something that makes you stand out, and makes you different from everyone else in your space… but you haven’t yet figured out how to make it your unique edge? I’ll go first… In my early twenties, I lived in an anarchist housing collective. You may have seen me write about this before… But what you might not know is... I ended up there because I couldn't find my way in the world. Struggled in school. Had a hard time fitting in socially. Mostly wanted to play music and belong somewhere. But they turned me onto raising chickens, beekeeping, gardening, and community. And what you also may not know is... Soon chronic health problems befell me and I thought I might die of some strange form of cancer, so I decided to make some changes. As much as the folks I was hanging out with were into gardening and some healthy/hippy alternatives, our actual lifestyles were often far from healthy. I quit drinking, I quit partying, I quit smoking… I started doing yoga, focused on health and fitness, got obsessed with understanding why my body and mind worked the way they did. That's when I moved out, that’s when I started my own business, and that’s how I eventually found my way here. Teaching marketing to people who also don't fit the mold. I suppose I was just trying to figure out how humans really work after feeling like I didn’t really get it after all those years. So what about you? What’s something you want your audience to know about YOU? 👇
What's one thing you want your audience to know about you?
1 like • 14d
i'm a personal stylist that hates shopping just as much as my clients do, so I try to make shopping as minimal and painless as possible. for the both of us! 😆
What are your wins from last week?
What happened for you last week that’s worth talking about? Could be something little or something big. The goal is to re-wire your relationship to success. Bragging is generally frowned upon, but here in this space it’s safe. We want to congratulate you and lift you up even for the tiniest bit of accomplishment. Here are a few I’ve seen worth mentioning… - @Anthony La Tour made his first 4 posts on Threads and even got some engagement! - @Mardi Chadwick-Balcom started using Client Affinity Content (available in classroom) and got almost 100 new followers in 24 hours. - @Claudia Q tried Client Affinity Content and got 50 new followers in a single day. - Justin David Carl (not currently in the group) but an active user of Client Affinity Content got 20K new followers in the past 3 weeks (he doubled his audience after growth had flatlined) — a win / brag for me at least. If I’ve already stolen your win and advertised it here, feel free to advertise another!!! Simply following through on tiny habits are often the biggest real wins of all. 👇 Drop your wins, lessons, or even failures below!
1 like • Jan 27
last week my win was not dying from a stomach virus immediately getting back from a 12 day trip in Europe. I have had much better wins this week though...yesterday I offically quit my job! wahoo. kissing corporate america goodbye is a sweet sweet feeling. and thanks to Kevin I now have an amazing emailing system that is helping me book more clients.
What If You Could Have Anything You Want?
Perhaps you can... We're a small tight knit bunch here. So I'm curious... What are you working on now that you need the most help with? As of now, I've only loaded some of my "grow your email list on Threads content". But what if you could have educational content on whatever problem it is you need solving most right now in your business? Possibly email related? List growth, better open rates, more replies, people clicking through to check out your offers, making sitting down to write your next email easier and more effortless... Or perhaps some clarity on positioning yourself on the internet as a "category of one". Seeing as there are 8 billion people in the world... Titles like "Yoga Instructor" no longer cut on the internet... you need to a become a "Yoga Instructor For Women Who Pee Their Pants" — (yes this is a real offer from Dr. Melissa Oleson, see here). So maybe you'd like some insight on how to carve out a place like for yourself on the world's largest "information -in-and-out" platform? Or maybe it's something else entirely? What's got you stymied... right now... in your business. I'll see what I've already got that can help, or else work on creating something.
1 like • Jan 13
Something I am struggling with right now: overcoming perfectionism. I find myself starting and stopping a lot of work projects - writing, social media posts, ect. because they are not perfect or done as good as I'd like them to be.
1 like • Jan 26
thanks kevin!
Share Your Wins!
What’s something big or small you accomplished this week that you’re proud of? This could be a humble brag, a tiny task you’ve been putting off, or a huge win you might feel weird sharing elsewhere because it would make you look like a total showoff. It could even be a win disguised as a failure (where you didn’t get the result you wanted but learned something important anyway). Why do this? Because it rewires how you relate to progress. Most people only allow themselves to feel successful when the result is public, the win is impressive, or someone else validates it. By posting your win here, you’ll acknowledge how much progress you’re making even when no one else is clapping for you. (But also… we will clap for you... so there's that...). This is about training your brain to notice your momentum instead of constantly chasing more. Small wins count. Big wins count. "Well that didn't work but now I know" counts. The goal here is to make progress feel lighter, and a lot more fun. So brag a little, celebrate something weird, and the share the win you've otherwise dismissed.
1 like • Jan 9
@Kevin Hood congrats kevin! a great win 😆
1 like • Jan 9
a big win for me this week has been sending my first marketing email! wahoo! with kevins help of course. we reconfigured my tech stack, got my calendar dialed in and finally sent the email we wrote a few weeks ago. this is a huge weight off my shoulders and makes me feel confident and excited to start sending more emails to my subscribers!
1-5 of 5
Abbey Page
2
9points to level up
@abbey-page-9898
Men’s personal stylist

Active 6h ago
Joined Jan 6, 2026
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