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Owned by Kevin

Nature of Marketing

58 members • Free

Post content. Find fans. Build fan based offers. (Using email and Threads).

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28 contributions to Nature of Marketing
Do you want to schedule your posts right from Notion?
A few weeks ago I built two automations that changed how I run my entire content operation. Once I've written my Threads posts for the week (28 posts), I schedule them all straight from Notion with a single prompt. Post metrics sync back automatically. When a post hits 20 likes, a follow-up fires with a CTA to my email list. When someone clicks and subscribes, that data syncs back to the exact post that earned the click. I posted about this on Threads and got several replies from people wanting to see how it's done. So I'm thinking about hosting a live workshop where we build it together. Here's what you'd walk away with: • The exact Notion writing dashboard I've used to publish thousands of Threads posts, already built, already optimized, so you skip 2.5 years of trial and error. • A complete Threads publishing system that schedules your content, fires automatic follow-ups, and tracks which posts are actually growing your email list (not just which ones got likes). • The framework to automate anything else in your business using Claude code, so this isn't a one-time setup, it's a skill you keep using to automate everything in your business. Recording included if you can't make it live. Free for VIP members, $97 for everyone else. Let me know in the comments if you're interested and I'll do it!
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Do you want to schedule your posts right from Notion?
How do you engage?
I have outdated posts I've been regurgitating while I build and create new stuff more designated to my ICPs, so I don't expect much from my current posts, however, I have noticed I'm only averaging 12-15 views per post, maybe 100 if I'm lucky. So I want to get better at engaging to draw more attention and get more views and build some relationships, but honestly, all I see on Threads are other Marketers selling Threads Growth products, or the general public talking about politics, Mandela effects, or the typical thirst trap or rage baiting stuff. So, just as the title asks, how do you engage? -Do you scroll whatever pops up on your newsfeed and start dropping comments? -Do you custom search for topics or relevant info for your target market? I'm more of a LinkedIn person and my ICPs are there mostly, but I want to grow my Threads for top of funnel and get better at short form writing.
1 like • 2d
You don’t actually need more engagement to get more views… you need more relevant content. The algorithm doesn’t know who to show your post to if your hook is vague. The more specific your hook is to a certain type of person, the more Threads pushes it to more of those people. That’s the part about social media content that most people never learn. If you do engage, be intentional. Search for your ICPs directly, build a simple list, and engage thoughtfully in their comments. Now relevant people are finding you instead of random ones. The reason your feed looks like marketers and rage bait is because your algorithm hasn’t been trained yet. You train it by being deliberate about who you interact with. Fix the hook first. Then get strategic with who you engage.​​​​​​​​​​​​​​​​ If you want to see how me and my clients are are getting tens of thousands of views at any follower count while bringing in hundreds of new followers and subscribers per week with this kind of hyper specific content, check out client affinity content inside the classroom.
0 likes • 2d
@Kevin Koppel do you have any examples of posts you see that get lots of reach or engagement but seem vague?
What happened when Texas stopped telling people what to do?
In 1997, Montana college students had a drinking problem. Schools tried everything to get them to stop. To protect their health and the future of their communities. But it only made the problem worse. So they tried something different. And binge drinking dropped measurably across every campus that adopted the new approach. Same thing happened in Texas in 1985. The state had one of the worst highway littering problems in the country. They ran campaigns to get people to stop. But it only made things worse. So they tried something different. And roadside litter dropped by 72% over the next five years. If you're in the business of inspiring people to take action and improve their lives, then the way you present your message matters more than most people realize. And I reveal how it all works inside Legendary Writing Secret #6. Here’s what you'll discover: - What Montana campuses said to their students to actually get them to change. - What Texas said to its residents to cut littering by 72%. - And what you can say to your audience to inspire them to change too. It's live now in The Classroom for Premium members and above. See for yourself here. 👇 https://www.skool.com/kevin-hood-8749/classroom/44fc096e?md=b27cc62bc34b482b8e68e335fc82def4
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What happened when Texas stopped telling people what to do?
Start Here: The Nature of Marketing
Welcome! Here's a few tips on getting started: 1. Check the video below. 2. Write a new post in the community announcing who you are, what you do, and why you're here. 3. Engage with others and start making new friends as we're going to be a tight knit group of people in the months that lie ahead to ensure your success. Any questions? Send me a DM, my door is always open. All the best, Kevin Hood
Start Here: The Nature of Marketing
1 like • 17d
Very cool @Michael Lazari glad to have you. I went through PGA myself and found it very insightful. Big fan of email and trust based marketing as well. I think it's cool that you used to work for google and like building in systems. Makes everything easier in entrepreneurship far as I'm concerned. What do you hope to learn most about here in TNM?
0 likes • 16d
Thanks for the kind words @Michael Lazari . Really appreciate it. That's a really smart idea. Applying your digital skills to an analog business model is a brilliantly effective way to grow their business and yours very fast. I often find myself doing the same :) Glad to be connected. Where are you at in the world?
Stoked to be part of the Jedi Knights
Hi everyone, my name is Kevin Koppel. I'm the founder of Humble Beginnings and I'm in the coaching and consulting space. My clients are high-achievers and the "go-to" mid career professionals (typically Millennials in their 30s-40s) that look great on a resume but internally are stuck in a broken system and burnt-out working under poor leadership. Additionally, I help small business founder-operators fix messy workflows with practical AI tools and automations so they reduce friction and have more time to execute on what matters. Ironically, I embody the 40 year old who's still figuring out who they want to be when they grow up, which simultaneously fueled my ambition to help others with their life and business. A little background most don't know about me: I jokingly consider myself a life reconstruction expert as I’ve been homeless twice, fought my way out of several deadly addictions (pain pills, heroin, nicotine, obesity, and even porn), and I spent 20 years bouncing between jobs, always feeling like I didn't fit because I refused to compromise my values in Corporate America. I kept thinking I was the problem, but it turns out, I was just awake; I was ahead. Similar to @Kevin Hood I love spending time in nature, moving my body, eating healthy, and working out, but I also permit my inner child to build awesome LEGO sets and intense puzzles when I'm not traveling or hiking with my wife. And my bigger game is to transform one million lives, then use those resources to build homeless shelters that treat people with dignity because I'll never forget what was like to be abandoned by every system that promised to help. Right now, I'm on the cusp of the Development and Building phase of my business. I have a hand full of clients but not nearly where I want to be to be sustainable. Currently, I'm working on creating some freebies, and low fee products, and finishing up the first season of my podcast which I'm targeting a bulk release in April. I want to learn as much as I can about tweaking and refining my Threads/short-form approach to build an email list.
1 like • 17d
Not too long at all Kevin. Great to get more context around what you're working on. Truly an amazing story of recovery. It's true, the standard system of operation for our society is quite ill, and the people most aware of it, tend to struggle the most with it. Glad to see you're working to change it. And glad to have you here. How's the freebie and product creation work going for you?
0 likes • 16d
@Kevin Koppel Awesome, let me know if you have any questions about what you find.
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Kevin Hood
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@kevin-hood-5692
Hippie turned copywriter and marketing educator. Grow your business using email and Threads. $1M+ client wins. Check out The Nature of Marketing.

Active 2h ago
Joined Nov 21, 2025
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