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Owned by Kevin

The Nature of Marketing

15 members • Free

A private group for entrepreneurs who sell guidance and expertise through email and Threads.

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8 contributions to The Nature of Marketing
Hello and pleasure meeting you all! 🙏🏼
Hi everyone, I’m Michi 👋 I’m a life transition coach and the founder of Vision in Harmony. I support mothers who feel emotionally overwhelmed or disconnected from themselves during the inner shifts of motherhood. My work focuses on helping women feel more grounded, regulated, and connected to who they’re becoming, using coaching, breathwork, and nervous-system support. Looking forward to learning alongside you all.
0 likes • 2d
Well @Michelle Garcia, glad to hear from you, this is important work. What do you want to learn more about first? What's the biggest roadblock for you in your business right now?
0 likes • 18h
@Michelle Garcia Just to clarify so we can figure out the next steps....when you say "leads" do you mean DMs? Email subscribers? Followers? or something else?
My big dumb, stupid waitlist failure
I'm still figuring out this community thing. The idea was spawned from a month-long, meandering promo on my email list that probably had most people wondering where the hell I was going with it. • I started promoting 15 Legendary Writing Secrets V2. • Then added ALL my Threads growth strategy & content. • Then a new list growth strategy based on the andromeda algorithm update (which is working quite nicely). But then I thought… hell with it. Progress moves faster than light at this point, let's just put everything in a community and grow together. Problem is, I had so much interest along the way for those different things that I misconstrued it for legitimate interest in what I’d finally decided the thing would be (this community). So I slapped a $17 price tag on it with a yearly option and to my surprise, sold a few monthly and annual passes (pretty cool). But that was the end of it. I had trouble getting any more buy-in after that. Turns out, the price felt like too big a step for most folks. And I’m learning that price discovery on Skool (much like any offer or product you might make) has a bit more science to it than I originally thought. The smaller you start, the easier it is to validate what’s working and what’s not. So I changed the pricing structure, and tiers, in order to do precisely what writing mentor Kieran Drew has told me to do: “Make it easy for people to pay you.” Better than sitting behind an empty checkout counter anyway. So what’s next? Now I need to figure out what’s most useful for everyone here. I’ve got my own ideas (like getting you to use my Notion writing dashboard and reaping all the AI assisted benefits that come along with doing that), but I’m sure you’ve got your own ideas too. So what are the biggest challenges you’re facing right now in your business? What thing did you try recently that didn’t quite go as planned? What solutions are you needing that you aren’t finding elsewhere? Let me know in the comments below 👇
How to find interesting ideas to write about in your emails
If I've learned anything, the best way to learn something new is to try to answer the question yourself first, and then when new ideas or answers come later, it's easier to retain and implement the new information later. So my first question is: how do you find ideas that are interesting to you? And my second question is: how do you retain and store them future use? Once you've answered the two questions above, you're already half way there. Because once you notice what's interesting to you, all that's left is to find a unique and memorable way to teach it to others. So how might you store and keep track of interesting ideas to you in a such a way that it's easy to have numerous ideas to choose from at your fingertips anytime you sit down to write an email? Then I'll come back and share the way I do it tomorrow. Here's a hint, the idea originates in Ancient Athens.
How to find interesting ideas to write about in your emails
1 like • 6d
@Marcus Uni The basis is: - Projects - Areas - Resources - Archives Then everything is either a note or a task and it fits into one of these categories. - Areas contain: Projects, Resources, Notes and Tasks. - Resources contain: Notes (think of it like a growing resource) - Projects contain: Resources, tasks, and notes - Archives are how you get rid of things without destroying them. If you look our shared coaching dashboard, it's roughly organized this way. But my internal dashboard is a bit more robust and contains related databases to keep everything easy. My next project in this community will be to bring my Threads Writing Dashboard to the classroom because I've realized that with Notion AI, I already have the most well trained AI assistant on how I write and think imaginable without having to train or create a custom GPTs inside other LLMs. The realization I'd been underutilizing Notion AI was inspired by @Claudia Q on our last call.
0 likes • 3d
@Claudia Q haha, it's so easy to get stuck in well worn grooves though. This was a great reminder that nothing is ever done, and to keep finding new ways to innovate and keep my system fresh and cutting edge.
Start Here: The Nature of Marketing
Welcome! Here's a few tips on getting started: 1. Check the video below. 2. Write a new post in the community announcing who you are, what you do, and why you're here. 3. Engage with others and start making new friends as we're going to be a tight knit group of people in the months that lie ahead to ensure your success. Any questions? Send me a DM, my door is always open. All the best, Kevin Hood
Start Here: The Nature of Marketing
1 like • 10d
@Mardi Chadwick-Balcom I hear ya, last time I tried squarespace for email it wasn't the best. Maybe it's improved now, but there are better solutions available. I just ran Abbey through setting up a proper email service provider with google workspace, and all the bells and whistles. Would it be helpful to have someone run you through it?
1 like • 6d
@Mardi Chadwick-Balcom We can always chat more on this in our upcoming call, but I've just created a resource in the classroom that should be particularly useful for this stage of development: https://www.skool.com/kevin-hood-8749/classroom/61fcc558
Hola!
Hey, what's up, everyone! My name's Anthony, and I'm a sales guy (in the home services industry) from the central coast of Oregon looking to build a list and sell my own info-products so I can hang out with the wife and kids and bum it around on the beach all day. I'm stoked to be here, and I'm looking forward to getting to know you guys and gals.
Hola!
0 likes • 10d
@Anthony La Tour out cat brought in fleas last year while playing with the neighborhood strays. They never bit me, but they were biting my partner and it drove her crazy. We managed to catch it early, DIY it, and they never came back. But had that not worked, we would have brought in the professionals. What are you building info products around now?
2 likes • 6d
@Anthony La Tour When I started my construction business, I did it because I knew it would make money. 1. I had the skill. 2. I lived in a city on the brink of massive revitalization. It was a well-timed opportunity and I got paid to learn about business. But it didn't last because I wasn't truly passionate about the industry. I was always side-eyeing other things I was more interested in. It all worked out in the end, but sometimes I do wonder if I'd just went all in on building online (the other interest I had at the time) if I'd be further along than I am now. All to say, I feel like the most profitable opportunity is usually the one you're most interested in. That said, list management is always in style. Why Mailchimp specifically?
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Kevin Hood
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@kevin-hood-5692
Hippie turned copywriter and marketing educator. Monetizing your knowledge and experience online. $920K+ client wins. Check out my daily emails.

Active 35m ago
Joined Nov 21, 2025
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