One underused marketing opportunity I don’t see enough self-published authors taking advantage of is Amazon A+ Content.
If you’re already publishing on KDP, this is something you can set up yourself—no ads, no extra fees, no fancy tools required. It lets you add visuals, comparisons, and expanded sections to your book’s product page, which helps readers understand the value of your book before they buy.
Most authors stop at the cover and description, but A+ content gives you more real estate to tell your story, highlight who the book is for, and answer objections without being salesy.
If I did a future training breaking down what to include, how to design it simply, and common mistakes to avoid, would you want that? Let me know in the comments below!