How to Get More Opt-Ins and Clients with a 5-Day Email Course

Building a large, responsive newsletter list can be challenging. Before you can sell to your audience you have to build trust and rapport and carry people on your list for months or even years before they are ready to buy from you. Mailing lists are also time-consuming to set up, at least in the beginning, and many people don't know how to create an onboarding sequence that gets people into their funnel in a way that lets them be authentic. So how do you provide real value and get your new subscribers to know, like, and trust you as quickly and efficiently as possible?

With a 5-day email course.

What is a 5-day Email course?

Put simply, a 5-day email course is just a short course delivered via email over five days. It breaks down a concept into bite-sized daily nuggets that shows your prospects how to get up to speed on an idea or solve a problem they're having at lightning speed. It also gets your new subscribers to know, like, and trust you, and highlights your expertise. It's also a great value add without being salesy, and without you having to spend a lot of time on someone who isn't one of your paying customers. When done right, a 5-day email course gets the subscriber to say, "If they give that much great information for free, imagine what I'd get if I paid them!"

So how do you create your own 5-day email course? It sounds complicated, especially if you've never done it before. But it's actually quite simple:

Break down your process into five easy-to-understand steps.

Whatever expertise you offer can be broken down into steps. You don't even have to worry if it isn't five steps. Make it 7 and you've got a 7-day email course. Or a 10-day email course. You get the idea. The point is to showcase your expertise, build rapport with new subscribers, and get people engaging with your newsletter content.

Give actionable advice.

People read crude facts all the time. Give them something they can use. A template. A framework. A new way of looking at the problem they haven't seen before. Make sure they walk away with simple steps they can implement right after reading that day's email.

End with a strong call to action.

Throughout your emails, and especially at the end, give readers a compelling call to action. Provide a link to your website for more info. Tell them to buy your book on the subject. Invite them to schedule a free 30-minute discovery call with you. Anything to keep the conversation going and start moving them through your marketing funnel.

Continue delivering solid newsletter content.

Remember, it takes at least seven encounters with you before someone is usually ready to buy. Don't stop providing great newsletter content that helps your readers solve problems related to your unique expertise. Your email course might not even grab some of them at all, but they'll resonate with something you post later. Be patient and don't give up.

I hope that helps you create a 5-day email course that gets you more clients than you know what to do with. Want some help creating your own? Shoot me a message. I can craft email courses of any length that gets your newsletter subscribers engaged in what you offer.

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