Thinking about hiring a ghostwriter? Here are 5 steps to make it a success: 1. Clarify Your Vision. Know what you want to say. A clear goal prevents confusion. 2. Find the Right Match. Their writing should sound like you.Look for samples that resonate with your style. 3. Communicate Often. Share ideas, feedback, and concerns.This builds trust and ensures alignment. 4. Embrace the Drafts. The first version won’t be perfect. Revisions are part of the process. 5. Give Honest Feedback. Be direct but respectful. Your input polishes the final piece. These steps work because they foster collaboration. A ghostwriter can’t read your mind, but they can amplify your voice. Thinking of working with one? Which step do you need the most help with?

I know how it is. You're a busy coach servicing dozens of clients per month. Your calendar keeps filling up with coaching calls, and the money is rolling in. But something feels...off. You're working 10-12 hours a day, 60 hours or more per week. Sure you're making money, but what you really need is some time off to reset. But if you turn off that client spigot, you stop earning an income. You also can't scale. There are only so many clients you can help one-on-one, so there is an automatic cap on your income. You're trading all of your time for money. But what if there was a way you could help more clients, even multiple clients at a time without you present? What if you could stop trading your time for money and instead trade your value for money? What if I told you there was a way you could completely transform your business model? The answer is simple. Create your own digital products. Yes, it really is as simple as it sounds. But here's the best part. You can create your own digital products without: - Hiring a team - Running ads - Creating complex courses - Becoming the end-all-be-all expert "guru" of your niche Here's how: Find one specific problem you want to solve. Yes, I know you probably solve multiple problems for your clients. But focus on solving one single problem for now. Once you have your first digital product out there you can focus on creating a new digital product that solves another problem. One product per problem. Choose a simple, easy-to-use platform. Once you've created your digital product you need a way to sell it. Preferably something that you can set up in a few minutes and that doesn't require any coding skills or deep technical know-how. There are tons of seller platforms out there, too many to go into here. What should you create? Your digital product doesn't have to be anything overly elaborate or complicated. Think ebooks, pdf worksheets, checklists, cheatsheets or frameworks, videos, audio, email courses, and more. Use your imagination. Think about what format works best for your offerings and your clients.

We're nearing the tail end of January. How's everyone doing out there? This year has started off challenging what with all the political turmoil and examples of climate collapse. I know many of you are struggling, or are helping clients who are struggling. Forget the wins. I want to know what challenges you face, and what challenges your clients are facing. Post them in the comments.

Do you know what separates the bottom-of-the-line order takers from the premium consultants who can charge the highest fees and get to work with the best clients? It's in how they package their offer. If you only define your offerings in ho-hum, run-of-the-mill terms, doing things just like everyone else in your industry does them, you are not going to attract the best clients or command the highest fees. You need to structure your offer in a specific way that differentiates you from your competitors and gets clients excited to work with you. You need to develop your unique mechanism. What is a unique mechanism? This is what you get when you take your existing process and turn it into a method that you own and name, with your unique spin on it. It is something that only you can provide that no one else does. Your unique mechanism makes you stand out. Now I know what you're saying. "But everyone in my industry does it exactly the same way I do." I get it. There are at most only a couple of ways to correctly do whatever it is you do for your clients. But there are a couple of things to consider. Thing One: Most everyone else hasn't taken the time to codify it and write it down to spell it out for their customers. I read a story once in a copywriting book that illustrates this point. I'm fuzzy on the details, but the basic gist was this: There was this brewery that wanted to increase sales. Every one of its competitors brews beer in exactly the same way. But the copywriter they hired did something unique. He wrote down this process, describing how they only use the purest water and the freshest hops, and made the whole process sound interesting and compelling. He made consumers want to run out and buy a case of their beer. It didn't matter that the brewery down the street used an almost identical process because they were the first to codify it, write it down, and explain it to their customers. And their sales soared. Thing Two: If you have been servicing clients for any length of time, you have no doubt put your own unique spin on it, even if you aren't aware of it. There are processes you have combined or streamlined, automations you have built into the process, or maybe you just approach certain client concerns from a different angle. Whatever it is makes you unique, whether you realize it or not.

Building a large, responsive newsletter list can be challenging. Before you can sell to your audience you have to build trust and rapport and carry people on your list for months or even years before they are ready to buy from you. Mailing lists are also time-consuming to set up, at least in the beginning, and many people don't know how to create an onboarding sequence that gets people into their funnel in a way that lets them be authentic. So how do you provide real value and get your new subscribers to know, like, and trust you as quickly and efficiently as possible? With a 5-day email course. What is a 5-day Email course? Put simply, a 5-day email course is just a short course delivered via email over five days. It breaks down a concept into bite-sized daily nuggets that shows your prospects how to get up to speed on an idea or solve a problem they're having at lightning speed. It also gets your new subscribers to know, like, and trust you, and highlights your expertise. It's also a great value add without being salesy, and without you having to spend a lot of time on someone who isn't one of your paying customers. When done right, a 5-day email course gets the subscriber to say, "If they give that much great information for free, imagine what I'd get if I paid them!" So how do you create your own 5-day email course? It sounds complicated, especially if you've never done it before. But it's actually quite simple: Break down your process into five easy-to-understand steps. Whatever expertise you offer can be broken down into steps. You don't even have to worry if it isn't five steps. Make it 7 and you've got a 7-day email course. Or a 10-day email course. You get the idea. The point is to showcase your expertise, build rapport with new subscribers, and get people engaging with your newsletter content. Give actionable advice. People read crude facts all the time. Give them something they can use. A template. A framework. A new way of looking at the problem they haven't seen before. Make sure they walk away with simple steps they can implement right after reading that day's email.