Lots of strength training business owners are relying on paid ads to get clients.
The problem is you’re spending money to acquire clients in a business model that already has incredibly high LTV and strong referral rates. And to make it worse, most clients who come in from paid ads—especially META—are low-quality, price-shopping, and rarely stick around long enough to generate real ROI. They don’t refer their friends, either.
This leads to lower profit margins, dependency on ad platforms, and burning cash that could go straight to your pocket.
After helping businesses go from $0 to $12,573/mo, $8,815/mo to $19,780/mo, and $34,400/mo to $58,480/mo, here’s what I’d do instead:
Build a proven organic system using warm outreach, email marketing, and basic social media.
This works because HIT businesses have naturally high retention and referral rates when done right — your clients don’t leave and they tell their friends.
Which leads to predictable growth, higher profit margins, and money going straight into your pocket instead of Zuckerberg’s.
Now, strength training business owners, you can think about it like this…
Are you trying to spend money to grow? Or are you trying to keep every dollar you earn while growing faster with clients who stay longer and refer more?