I'm planning to launch a Google Ads-driven store in the US. I've built and scaled stores before, but I'm curious how you set up your campaign structure for the US market. Specifically: 1. Do you run one Performance Max campaign for the entire US, or do you make pmax campagnes per state? 2. What does your account look like at launch: PMax only? 3. How do you segment within PMax: by product category, margin tier, or bestsellers vs. low performers? My gut says one PMax per state but I'd love to hear how you handle this in practice. I'm keen to get started in the US.

I’ve noticed that more and more people are searching for my brand name, and that not all of that traffic is going to my website. At the moment, I only have one shopping campaign running – what can I do to make the most of this traffic too? And what budget would I need?

New resource for premium members! Q4 is where your year gets made or lost. Most stores work that out in November. Too late. So we stopped guessing and built the season. Two full books. 👇 📊 What sits behind it - +200 of our own client accounts. Fashion and Home Decor - 7 months of real shopping data per account. August through February. The actual AW season, not a forecast. - +100 accounts in a fixed year over year cohort, so we can prove a peak repeated instead of hoping it did. - 35 categories scored. Product titles read in 8 languages. - 94% of fashion revenue and 97% of home decor revenue classified into a category. Nothing hand waved. - Every single category laid over Google search demand, month by month. 🎯 What's inside both books → The Season at a Glance: every category placed by how big it is and how long it stays hot → The Five Big Bets for the niche → The Master Timeline: what to upload, and the LAST safe day to upload it → How Long Each Trend Burns: some run 7 months, some run 1 → Season Headwinds: what kills the season, so you see it before it hits you → The Category Playbook: the actual play, category by category → What the outside world predicts, checked against what we actually sold 😳 Three things in there that will annoy you → One fashion category is 29.4% of all fashion revenue on its own. Demand index 100. Stays hot for 6 months. Most stores treat it as one line out of twenty. → Christmas Sweaters. Everyone's Q4 plan. They run for exactly 1 month and they are 0.7% of revenue. You're building a quarter around a rounding error. → In home decor, 84% of the money is lighting. Not cushions. Not wall art. Lighting. And the biggest one of all stays hot for 5 months. ⏰ Why this matters this week Proper PMax learning takes about six weeks. Google says the same thing: get ready at least six weeks before peak. It's already September. Count six weeks forward. Your Q4 upload deadline is this month. Every date in the report is the LAST safe day. Not the ideal day.

New resource for premium members! 🤯💰🔥 "How do I label my products?" is one of the most common questions in here. So I stopped answering it in the comments and built you the tool. 👇 🧠 First, some context This week we're rolling out a brand new dynamic label system across the whole agency. It reads every product on our client accounts every day and decides where it belongs: push it, hold it, or cut it. It's the most advanced performance control we've ever built. Way faster and more dynamic than any other label tools. We're rolling it out now, and it'll be live on every client by the end of this week. That system is built for an agency with a full team behind it. It's too heavy for most stores. So I built you a simpler version. Beginner friendly. Same thinking, cut down to what actually moves the needle when you're starting to scale. 🤖 What it is A Google Ads Script. You paste it in once. Then every day it: → Looks at every product in your account (last 14 days) → Gives each one of 5 labels → Writes the labels into your own Google Sheet → Merchant Center picks them up automatically It only reads your Google Ads. It never touches a campaign, a bid or a budget. You stay in control. 🏷️ The 5 labels 🔴 Waster: spent 15+ and ROAS under 1.4. Costs more than it brings in. 🏆 Champion: ROAS 2.3+ and 3+ sales. Your proven winners. 🚀 Potential: ROAS 2.3+ and 1 to 2 sales. Looks like a winner, needs more sales to prove it. 🟡 Borderline: it sells, but ROAS is under 2.3. Not profitable enough yet. 💤 Zombie: no sales and spent under 15. Not getting a real chance yet. (15 = your account currency) ⚙️ You can change everything Every number lives in the Sheet: days to look back, spend limit, ROAS targets, which campaigns count. Change a cell and the next run uses it. No code. 📦 What you get → A ZenoX Google Sheet with every product: spend, sales, ROAS, its label, and last run's label so you see what moved → A step by step guide with a screenshot for every single step → A guide on how to split your campaigns by label

Hey hey everyone 👋 Long expected video finally live. New video is live. Target ROAS vs Maximize Conversion Value. I get this question in here almost every day. So I broke it all down. ▶️ https://youtu.be/H6Kiskk79lU What changed in August Before, the target was a safety net. You set 200% as your fallback. Google could still beat it and hit 270% or more. Now the target is what you get. Over 30 days Google lands right on it. No more beating it. And if Google can't hit it, it spends less. You set 1k a day. You end up spending 400. Target ROAS has only two outcomes • It misses the target → spend drops. • It hits the target → you're stuck there. Raise the target or raise the budget. Budget sets the volume. Target sets the quality bar. The mistake I see the most Your shop ROAS is not your ad account ROAS. You never track 100%. Cookie banners, ad blockers and conversion delays all eat some of it. So a 300% shop ROAS can show as 240% in the ad account. If you set the target at 300%, Google thinks it's failing. Spend gets cut. Set your target off the ad account number (conversion value / cost). That's the one Google reads. When to use what 1️⃣ Under €100 a day: Max Conversion Value. Never a target. You have no data yet. Google says at least 30 conversions in 30 days. From what we see you need more like 50-60. 2️⃣ €100-300 a day: Still mostly Max Conversion Value. One exception: if cash flow is tight and you have weeks or months of data, use a conservative target as a fallback. Don't set it too high. 3️⃣ €300+ a day: Both work. Scaling well on Max Value? Don't touch it. Hitting a plateau with big up-and-down swings and plenty of data? Now set a target. One more thing Pick your target and leave it alone. Changing the target and budget every other day sends Google mixed signals. If you lower the target, you're telling Google you're happy with less. And it gives you less. Full breakdown in the video 👇 https://youtu.be/H6Kiskk79lU