Lessons learned so far 👇 - Never judge a campaign on a short timeframe - When spend is low, scale as aggressively as possible (we doubled budget after 4 days) Current update (Day 8 – PMAX, feed-only) We’ve been running a PMAX campaign for our dropshipping store for 8 days, and it’s starting to show solid traction. - Current Daily Spend: £200 - Revenue: £1,176.22 - Ad Spend: £505.77 - ROAS: 2.33 - Profit Margin: ~15% The margin is still on the lower side, but that’s intentional. Right now, the focus is scaling and stabilizing performance. Once we consistently hit around £1k/day in revenue, the plan is to optimize for profitability and push margins toward 25–30%. Would really appreciate any feedback or advice from those who’ve scaled similar setups 🙌 I’ll keep sharing updates on this journey every 4–5 days.

Hey - glad you're here. This is Google Ads eCom Lab. It's a free community for ecom operators who want to actually get good at Google Ads - not from theory, but from the system we use on 200+ live client accounts generating €200M+ in tracked sales. What this room is A Google Ads war room for D2C and dropshipping store owners. You get a full scaling course, monthly live calls, daily tactical chat, weekly templates, and a network of operators who are running the same stuff you are. 💪 ✅ The rules 1. Stay tactical. No motivation posts, no "what does everyone think of X" without a specific question. 2. No pitching. Don't promote your agency, course, SaaS, or service. Zero tolerance. 3. No generic advice. If you're answering someone, give them the actual answer - not "it depends" with nothing underneath it. 4. Confidentiality. Don't share other members' numbers, stores, or strategies outside this room. 5. Respect the room. This is an operator community - act like one. 🎯 Where to start Head to the Classroom tab. Start with module 1 ("Google Ads Masterclass for eCom Brands"). Go through the first three modules before asking questions in chat - most of the foundational stuff is covered there. If you're already advanced - jump straight to the Performance Max or ROAS troubleshooting modules and bring your specific account questions to Thursday teardowns or the monthly call. 📲 Monthly live call We run a group call every month. The date gets posted here and in the Events tab one week out. Bring your campaign, your screen-share, your question. We audit live. No pre-packaged presentations - just real accounts, real problems, real fixes. One ask If this room helps you - post your win on Saturdays. Not to flex. Because the person two steps behind you needs to see what's actually possible. That's how the room compounds. 🔥 See you in the feed, Chris

Hey everyone Quick question about product images and GMC compliance, would love to hear from anyone who's dealt with this. I'm running my store and currently using supplier images for my product feed. I know GMC can be strict about image quality and originality, but I'm not sure where exactly the line is. A few things I'm wondering: 1. Do you need to swap out all product images with AI-generated or custom ones to stay safe with GMC, or is it only an issue if you're getting actual policy violations? 2. Can you get away with importing AliExpress or competitor images 1:1, or does that cause misrepresentation / image quality issues down the line? 3. What's the most efficient way to produce custom product images at scale? With a large catalog, doing this manually for every product feels like a massive time sink, curious if anyone has a good workflow (AI tools, batch editing, etc.) Any experience or tips appreciated, especially if you've managed to scale this without spending hours on every single product image. Thanks!

Hey guys - currently i'm spending about £400 per day on google ads (general dropshipping). Right now I have some basic segmentation splitting my top performers, my average/wasters , and 'booster' for my new products. The set up is working nicely so far and my results are pretty consistently scaling up profitably right now. My question is around further segmentation. I saw @Christopher Krassnig mention using all of the custom label slots to optimise for different things. (performance, seasonality, profitability...) And I saw he mentioned this is super important to scale beyond $50k per month. - I wondered how you actually make this work in the ad account though. For example, did you have all (high margin + top performers) bidding together aggressively in a campaign / ad group? (low TROAS target) Would you then have (Low margin + top performers) bidding slightly less aggressively - and then continue to follow this pattern for all performance levels? I would really appreciate your input here, thank you! :)

Hey everyone, I’m new to Google Ads and wondering when’s the best time to start selling multi-feed? Is it after a certain number of conversions or having a consistent ROAS in a specific market? @Christopher Krassnig