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Owned by Christopher

Google Ads eCom Lab

939 members • Free

Free Google Ads community for eCom and Google Dropshipping operators. 200+ brands, €200M+ in tracked sales. PMAX, Shopping, Search, YouTube & more 🚀

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222 contributions to Google Ads eCom Lab
Question: High CPC for 2 month old store with less than 10 sales
Hey everyone, I need some advice on my home decor store. Here is what I’ve done and my results so far: - The Setup: I have 120 products active. I run PMax campaigns targeting the shopping feed only. (Setup learned from this community) - US Market: Ran for 35+ days. Spent about $900 but only got 4 sales. CPC was way too high (avg. $2.89) and conversion was low, so I turned it off 3 days ago. - My Products: My images, titles, and listings are fully optimized and unique (i make sure to change all images and descriptions and verify reviews from suppliers to make sure it is a qulaity product). My price range is $30 to $250. maybe 20 items above $250 - $800 (large furniture) The Problem: I am not getting consistent results and my CPC is too high across the board. I suspect my $100–$250+ products might be eating up the ad budget and clicking away money without converting. Has anyone dealt with this wide of a price gap in a single PMax feed? How did you fix the high CPCs? Also, I heard about a possible wild fix: A buddy told me his agency contacts fixed a similar "shadow ban" high-CPC issue by simply doing a domain switch (like moving the site to a fresh, slightly different .com domain). They saw it drop CPCs back to normal across multiple ad accounts because it resets Google's trust score for the backend auction and the ad account resets as well. Has anyone here actually tried a domain switch to escape high CPCs? Does this sound like a real solution, or is it too risky for GMC suspensions?
0 likes • 17d
Yes would definitely recommend a domain switch here
0 likes • 20h
@Badou Padding making sure you have proper redirects and no broken links
High CPC on brand new Google Ads + GMC account (Fashion Niche)
Hey guys, We launched a new fashion store yesterday with a brand new GMC and a fresh Google Ads account. Got the first sale already on day 1. But the CPCs are crazy high. Our cheapest clicks are around $1.70 and many are between $2.50 – $4+. Is this normal for a completely new account in the fashion niche? How long does it usually take until the CPCs come down? We used an aged domain with no bad history, but we’ve never experienced CPCs this high with our other stores before. Would really appreciate any tips on how to lower the costs faster. Thanks already!
High CPC on brand new Google Ads + GMC account (Fashion Niche)
@Omar Travolta yes it’s normal to a certain degree. Doesn’t look normal here at first glance but I don’t have additional context about the situation
0 likes • 20h
@Nixon Lee if it’s still inflated after 2-3 week of spend like in that case I would go after it
6.3k day in just two months as a girly 😇
Started to find out about google dropshipping from my previous coach and now finally did my record day in just two months. Happy to see that it finally works out for myself, and that even a girl (me haha) who did UGC before can achieve this. I am in fashion niche, uk & ireland currently ☺️
6.3k day in just two months as a girly 😇
2 likes • 3d
Sick. Let’s gooo @Saar Willering 🚀
Shopping campaign burning cash at €1.45/click : kill the product or keep going?
Hello everyone! Hoping for some honest takes here. I've got a single-product store in the pet niche, running Google Shopping only, France only. Started a Google Shopping campaign maximizing clicks with a €0.50 CPC cap, but was barely getting any traffic. Bumped it to €0.60, then €0.70, still pretty dead. Eventually I just took the cap off to see what the bid actually would be, and now I'm sitting at €1.45 avg CPC. That's honestly not sustainable for me at this price point. 😅 Where I'm at after 26 days: - 305 clicks - 32.7K impressions - €1.45 avg CPC - €442 spent - 0 sale So I'm stuck on what to actually do: - Is €1.45/click just the reality in a niche like this, and I need to accept it or walk away? - Should I kill this product entirely and test a different one? - Would it be worth trying Google Search instead of Shopping, or is that likely to be just as expensive? And the bigger question I can't answer on my own: when traffic is this expensive and not converting, how do you tell whether it's the product, the price, or the website that's the problem? I don't want to keep throwing money at it if the thing was never going to work, but I also don't want to bail too early if it's just a landing page issue. Curious how you all think about this. Thanks. ✌️
Shopping campaign burning cash at €1.45/click : kill the product or keep going?
0 likes • 3d
He it seems like you forced a lot of budget on it in a short period of time while still in the learning phase
0 likes • 3d
It‘s just one product so you will have to take it easier here. What’s the niche? Google per se likes bigger feeds. Unless your product is a proven killer
Up to Date with Google Ads
Hey @Christopher Krassnig how can i be up to date with Google .... i see you posting new updates everyday and i get confused sometimes...
2 likes • 4d
😂😂😂
2 likes • 4d
Yeah there are always a lot of minor updates. Not all are always directly relevant to you. Only the bigger structural ones
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Christopher Krassnig
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86points to level up
@chris-krassnig-8096
➡️ Scaling eCom Brands with Google Ads ➡️ Generated +200€ Mio. with Ads 📊 📍 Belgrade | Vienna

Active 2h ago
Joined Jun 22, 2025
Belgrade
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