As individuals, how much impact do you think our gender and personality have on our success in a specific niche? Meaning, do you think any personality/gender can be successful in any niche?
For context- I own a traditional agency but for the last month, I’ve been working to niche down and offer GHL services. I’ve been cold calling small businesses in the home services industry, with little to no response. Late this afternoon, I decided to cold call a funeral home, because I have experience there, and the conversation was much warmer and receptive. Could it be that I’m not really a good fit for home services? I’m thinking I might need to pivot. I’m curious if anyone else has been down this road? I appreciate your thoughts and insight. 🙏🏻