How do you structure your Loom outreach for prospecting?

Here's my current process, wondering how others approach this.

Approach: I build a daily list of businesses with clear gaps (outdated website, no online booking, no chat/AI, poor communication-related reviews, or weak conversion despite active social media).

Loom (3–5 min): Brief intro on the opportunities I noticed, screen-share walkthrough of the gaps, and a preview of an approach to fix them — including an offer to build them a free website.

If positive response: I explain relevant tools (e.g., missed-call text-back) and how the automation applies to their business.

If positive again: I book a 15-minute call.

Wondering if you all structure your outreach the same way, and how you handle it — talking-head vs. voiceover-only, and what video length has worked best for you?

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How do you structure your Loom outreach for prospecting?