GoHighLevel CRM Pricing for clients vs Alternative CRMs

Hi Everyone. I am struggling a bit to justify to myself and potential clients the pricing of the CRM solution at $200 or $300 per month, when it seems like alternatives such as Zoho CRM can do pretty much exactly the same for them for 10% of the price... what am I missing here? What are the additional features or capabilities or the USP for GHL over e.g. Zoho that would allow me to charge an amount like that? I would love to hear people's thoughts and advice on this, and perhaps some examples of how you all structure your offers and sell the features to your clients.

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