Making Funny Money means finding leverage, either through time saved, energy saved, or higher 'dollars per hour.' Really, however you cut it, we're trying to become more efficient...it's just that 'efficiency' doesn't sound sexy. An hour spent looking for clients in the wrong place will usually generate less cash than an hour spent building a low-ticket product funnel or writing emails to a former client asking for referrals. Anyway, there's a whole lotta levers we can pull to create leverage. Here's a few off the top of my head: 1️⃣ Finding clients faster (guy I hired to do PPC found a clever way to do this on Upwork) 2️⃣ Working faster 3️⃣ Reducing or eliminating discovery, sales, onboarding, or progress update calls 4️⃣ Finding better clients 5️⃣ Selling digital products 6️⃣ Productizing services (service in a box) 7️⃣ Charging money for consultation calls 8️⃣ Building a free lead magnet that solves a 'low-hanging fruit' problem for your ideal audience 9️⃣ Tiered service offerings like templates / done with you / done for you / consultation / etc. 🔟 ? I came up with this in 97 seconds. What other levers can we yank for leverage in our businesses? Mind sharing your gray matter with the class?

Ads are great. I've been using them for almost a year. Biggest issue? Especially with Facebook ads? Bot traffic. Here's how I'm dealing with bot traffic to this Skool group (see screenshot). See the high-tech screening question I'm using? Broccoli is my favorite fruit, too. How many of you are running ads, or plan on running them soon? Ads to what? Services, products? Let's hear it.

How to grow when you have (almost) nothing? I'd like to enlist your help growing this community (while I keep cajoling your fellow email readers). Maybe you want to help out of the kindness of your heart. Or perhaps you need a bribe. In which case... I want to offer 3 'tiers' of bribes to anyone who helps us grow. 1. Anyone who gets a single member to join 2. Anyone who brings at least 7 members 3. Everyone in the group, if we hit a certain number of members total. 75? So, let me hear it. What kind of bribes would get you out of bed in the morning? Any ideas?