The sale you’re not making · 🌾 From Oven to Market

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The sale you’re not making

Most of us count the wrong thing. You get home from market, you count what you sold, and if the number’s good it was a good day.

Here’s the number that actually matters. A first-time customer is worth about ten dollars. A regular is worth closer to two hundred over a season. Same loaf. Same table. The whole business is in the second sale, not the first.

And here’s the part that stung when I figured it out: most first-timers who come back do it within two weeks, or they never do. That window closes fast, and most bakers spend it doing nothing.

Lesson 6.3 is up in the classroom. It’s the four-week welcome sequence I used, built on one idea. Give three times before you ask once. Week one you thank them. Week two you help them enjoy the loaf they already bought. Week three you show them how it’s made. Week four you invite them back. No software. I ran mine out of a notebook with three columns.

Question for you: what’s the last thing you did for a customer after they bought from you? Not the sale, the follow-up. Drop it below. If the answer is nothing, say that too. That’s where most of us started.

Perfection is not required. Progress is.

Henry⭐️🔥

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The sale you’re not making