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Owned by Henry

Crust & Crumb Academy

1.1k members โ€ข Free

#1 Sourdough Community on Skool ๐Ÿž Coaching, not judgment. Sourdough, starter, yeasted, enriched & every bread between. โœ… ProveWorth Certified โญโญโญโญโญ

๐ŸŒพ From Oven to Market

56 members โ€ข Free

๐ŸŒพTurn your baking into real income. Learn to price right, sell legal, and sell out at farmers markets. For home bakers, no commercial kitchen needed.

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16 contributions to ๐ŸŒพ From Oven to Market
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5h โ€ขย 
๐Ÿงบ Market Day
Your friends keep telling you the same thing. "You should sell these."
Maybe it's time to find out if they're right. Take the free 60-second quiz to see where you actually are in the journey and what your next step is: ๐Ÿ‘‰ https://fromoventomarket.com/quiz If the quiz says you're ready, From Oven to Market is the community where we do the whole thing together. Nine modules. Pricing math. Cottage food law, state by state. Market booth setup. Recipe Pantry Pro recipes that scale for a real batch with cost and margin on every one. A built-for-you website live in 48 hours. And a room full of bakers who've already been exactly where you're standing. https://youtube.com/shorts/k-kTz4g4j3I
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Quick one that fixes a lot of flat loaves: steam.
When you first load a loaf into a hot oven, the crust wants to set almost immediately. If it sets too early, the bread cannot expand and you lose your oven spring. Steam keeps that outer skin soft for the first few minutes so the loaf can push up and open before the crust locks in. That is why a Dutch oven works so well. The lid traps the loaf's own moisture. No lid? A tray of boiling water on the bottom rack or a few ice cubes tossed in at load time will do it. Give it steam for the first ten minutes, then let it dry out and color. ~Henryโญ๐Ÿ”ฅ https://youtu.be/VdxdlMnZLq8?si=xdxTFYkLYHnH8he0
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1d โ€ขย 
๐Ÿ“ข Announcements
Hey! I've got something to show you.
I built out an example of what your storefront website is going to look like. I filled in placeholder info so you'd have something real to click through, but picture your own name, your recipes, and your products in there instead. Take a look: https://fromoventomarket.com/site/henry-test-storefront This is the kind of site that easily runs $3,000 on the open market. You're getting it FREE as part of what we're building together in From Oven to Market. Click around, and tell me what you think. Henryโญ๏ธ๐Ÿ”ฅ
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5 likes โ€ข 1d
@Candi Brown-McGriff This isnโ€™t really my site. Itโ€™s one. I just kind of put together so that you can see what the website builder is capable of what it.
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0 likes โ€ข 8h
@Susie Kendall now I see where you put it
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9d โ€ขย 
๐Ÿ“ข Announcements
๐Ÿ‘‹ Welcome to From Oven to Market
๐˜๐จ๐ฎ'๐ซ๐ž ๐ข๐ง. ๐†๐ฅ๐š๐ ๐ฒ๐จ๐ฎ'๐ซ๐ž ๐ก๐ž๐ซ๐ž. This is the room I built for bakers who are ready to move beyond baking for family and friends. Maybe you're already selling and want to do it better. Maybe you're three months away from your first farmers market. Maybe you're just wondering if any of this is possible for you. It is. And you belong here. ๐Ÿฅ– ๐–๐ก๐š๐ญ ๐ญ๐จ ๐„๐ฑ๐ฉ๐ž๐œ๐ญ The rhythm here is steady, not loud. Every week you'll see new posts from me and from fellow members across these categories: ๐Ÿ† ๐—ช๐—ถ๐—ป๐˜€ - Celebrate sold out markets, first wholesale accounts, pricing victories, and milestones. ๐Ÿž ๐—ฆ๐—ต๐—ผ๐˜„ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—•๐—ฎ๐—ธ๐—ฒ๐˜€ - Share what came out of your oven this week. Beautiful loaves, ugly loaves, and everything in between. โ“ ๐—”๐˜€๐—ธ ๐˜๐—ต๐—ฒ ๐—ฅ๐—ผ๐—ผ๐—บ - Get honest answers from bakers who've already walked the road you're on. ๐Ÿ’ต ๐—ฃ๐—ฟ๐—ถ๐—ฐ๐—ถ๐—ป๐—ด & ๐— ๐—ผ๐—ป๐—ฒ๐˜† - Learn the numbers behind a profitable home bakery. ๐Ÿ›๏ธ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐——๐—ฎ๐˜† - Booth setups, packaging ideas, customer stories, and market reports. ๐Ÿ“‹ ๐—–๐—ผ๐˜๐˜๐—ฎ๐—ด๐—ฒ ๐—™๐—ผ๐—ผ๐—ฑ & ๐—Ÿ๐—ฒ๐—ด๐—ฎ๐—น - Plain English guidance to help you understand your state's cottage food laws. ๐Ÿ“ฆ Monthly Market Kit Every month you'll get a brand new Market Kit that includes: โœ… A seasonal bread recipe, fully costed and priced โœ… A print ready product label โœ… A seasonal marketing angle you can use at your table โœ… A one page cottage food law tip Everything is designed so you can put it to work right away. ๐ŸŽ“ ๐“๐ก๐ž ๐‚๐ฅ๐š๐ฌ๐ฌ๐ซ๐จ๐จ๐ฆ The Classroom is where you'll find the complete From Oven to Market course. You'll also find step by step walkthroughs for: ๐Ÿž ๐‘๐ž๐œ๐ข๐ฉ๐ž ๐๐š๐ง๐ญ๐ซ๐ฒ ๐๐ซ๐จ ๐Ÿ›’ Your Storefront Builder. Both are pinned separately for easy access. ๐Ÿค ๐‡๐จ๐ฐ ๐ญ๐จ ๐”๐ฌ๐ž ๐“๐ก๐ข๐ฌ ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ Show up the same way you'd show up at a farmers market. Bring the bread. Share a photo. Ask real questions. Tell us what worked. Tell us what didn't. Especially the ugly loaves. The members who participate consistently are almost always the ones who grow the fastest. ๐Ÿš€ ๐“๐ก๐ซ๐ž๐ž ๐“๐ก๐ข๐ง๐ ๐ฌ ๐ญ๐จ ๐ƒ๐จ ๐‘๐ข๐ ๐ก๐ญ ๐๐จ๐ฐ 1๏ธโƒฃ Introduce yourself in the Community feed. Tell us: - What you bake - Whether you're already selling or just getting started - What you're hoping to learn
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1 like โ€ข 10h
@Donna Angelo You know me It will be like drinking from the fire hose
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1 like โ€ข 10h
@Donna Angelo Check out the classroom. That's what I've been up to Late night
Sourdough Starter from Scratch
I've never finished a starter before, and I want to start a new one so I can start making sourdough items. This may be a question for @Henry Hunter to answer, but I know there are a number of knowledgeable people out there who might also give me the answers I'm looking for. First: Since I want to sell, I'll need to make sure I have enough starter for the 6x batch. I know the standard is to start and discard at 60g, but how much should I start with so I can make that many loaves at once? Second: I've seen many posts about using different flours for starters. I plan on using Whole Wheat flour unless someone thinks something else is better for selling. I'd like to make the Country Sourdough be my base loaf if that changes opinions. Third: I've seen people mention they have a stiff starter. What does that mean? Or should I just wait until I have a starter and have become comfortable with it before I learn about that? Thanks for your help, everyone!
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3 likes โ€ข 1d
Kim, great questions, and I love that you're thinking about scale before you even have a starter going. That's a seller's mindset. First, the quantity question. You don't need to grow and maintain a giant starter. Keep your everyday starter small, 60g is fine, and build up only when you bake. The night before your 6x batch, take about 50g of your ripe starter and feed it with 300g flour and 300g water. By morning you'll have roughly 650g of active levain, enough for six Country Sourdough loaves at about 100g each with a little insurance built in. Your small mother starter stays on the counter untouched, so you never risk the whole colony on one bake. Feed big only when the bake calls for it. Cheaper on flour too, and every gram counts when you're selling. Second, flour choice. Whole wheat is a great way to start a starter. It ferments faster because there's more wild yeast and nutrition on the bran. Here's what I'd do: begin with whole wheat for the first week to get it going strong, then transition to feeding with unbleached bread flour or a 50/50 mix. A white-flour-fed starter is more predictable, and predictable is what you want when customers expect the same loaf every Saturday. The flour you feed your starter doesn't lock in the flour of your bread. Country Sourdough works beautifully off a white or 50/50 starter. Third, stiff starter. That's just a starter kept at lower hydration, around 50-60% water instead of the usual 100%. It ferments slower and leans sweeter and milder. It's a useful tool, but it's a chapter two skill. Get your standard 100% hydration starter strong and predictable first. Once you can look at it and know exactly where it is in its cycle, then play with stiff starters. One more thing: don't rush the calendar. A starter is usually reliable enough for consistent selling around week three or four, not day seven when it first doubles. Give it time to develop strength and character before you put it to work. Check the Bread Authority for starter resources too: https://skoo.ly/bread-authority
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1 like โ€ข 10h
This is the reason I built this https://skoo.ly/market-levain
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Henry Hunter
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330points to level up
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@henry-hunter-5222
Founder, Baking Great Bread at Home (50K+ members). Cookbook author. Creator of Crust & Crumb Academy.

Active 3m ago
Joined Jun 20, 2026
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