Welcome to From Oven to market
Welcome to From Oven to market
Start here. From Oven to Market is the complete system for turning the bread you bake into a real business you can run from your home kitchen. Across nine modules we cover the legal setup, true-cost pricing, branding, the farmers market table, and the software that builds your storefront while you learn. You already know how to bake. This is where you learn to sell. Perfection is not required. Progress is.
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Price Your Loaf Calculator
Price Your Loaf Calculator
The free pricing calculator that does the work most home bakers skip. Plug in your ingredients, your time, your packaging. Get back a real number. Then decide what to charge.
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Recipe Pantry Pro
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Recipe Pantry Pro
Recipe Pantry Pro is the production tool I built for bakers who sell. It scales any recipe from one loaf to twenty-four, calculates your true cost per loaf before you mix, lays out a production timeline that works backwards from your delivery time, and splits big batches into exact portions. No spreadsheets, no sticky notes, no 5 a.m. math. Watch the ninety-second walkthrough, then take it for a spin on the live preview page.
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Module 1 โ€” Foundations and Mindset
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Module 1 โ€” Foundations and Mindset
Where the journey starts. This is the shift from baking as a hobby to running a real bread business: the mindset that carries you through the early mornings, an honest look at what selling your bread actually takes, and the footing everything else is built on. Five lessons to get your head right before your hands get busy.
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Module 2 โ€” Legal and Licensed
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Module 2 โ€” Legal and Licensed
Cottage food law, made plain. How to sell bread legally from your home kitchen, what your state does and doesn't allow, plus registration and labeling done right. By the end you can take your first order with confidence instead of worry. Five lessons.
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Module 3 โ€” The True Cost of a Loaf
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Module 3 โ€” The True Cost of a Loaf
What a loaf really costs you: ingredients, time, packaging, overhead, all of it. Then how to price so you're paid for your work, not just your flour. This is the pricing backbone of a business that actually lasts. Five lessons.
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Module 4 โ€” Insurance and Risk
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Module 4 โ€” Insurance and Risk
The part nobody likes and everybody needs. Protecting yourself, your kitchen, and your customers: the coverage that actually matters for a home baker and how to set it up so you can sleep easy once the orders start coming. Five lessons.
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๐Ÿ›’ Market Kit | My Exact Setup
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๐Ÿ›’ Market Kit | My Exact Setup
The same gear I use behind my farmers market table every Saturday. Browse my hand-picked collection of tents, tables, displays, packaging, payment tools, signs, and other essentials. Every recommendation is something I use, trust, or would buy again. Skip the guesswork and build your market setup with confidence.
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Module 5 โ€” Look Like a Pro
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Module 5 โ€” Look Like a Pro
Your name, your look, your brand. How to present your bread so customers trust it before they taste it, from a simple logo to packaging that makes a loaf feel like a gift. The polish that separates a hobby table from a real bakery. Five lessons.
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Module 6 โ€” Customer Connection Toolkit
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Module 6 โ€” Customer Connection Toolkit
Bread is personal, and so is the sale. How to build a list of regulars, talk to your customers, take orders cleanly, and turn a one-time buyer into someone who shows up every week. The relationships that carry a bread business. Five lessons.
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Module 7 โ€” Farmers Market Sales
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Module 7 โ€” Farmers Market Sales
Market day, start to finish. Booth setup, signage, and display, plus the small moves that stop a shopper from twenty feet away. How to sell out before noon without burning yourself out by the end of the season. Five lessons.
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Module 8 โ€” AI-Powered Storefront
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Module 8 โ€” AI-Powered Storefront
Your own website, built as you go. By the end of this module you walk away with a real storefront customers can find and order from, no agency and no three-thousand-dollar bill. The piece that turns a market table into a business with a front door. Five lessons.
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Module 9 โ€” Scale Without Burning Out
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Module 9 โ€” Scale Without Burning Out
Growth that doesn't break you. How to raise your output, add channels, and meet bigger demand while protecting your weekends, your energy, and the reason you started baking in the first place. The long-game module. Five lessons.
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From Oven to Market
Private Course
From Oven to Market
This is the whole road from your first sold loaf to a bread business that pays. Inside, you'll work through cottage food law, pricing that protects your profit, insurance, packaging and labels, booth setup, customer connection, market sales, your own storefront, and scaling without burning out. Nine modules in order, worked at your pace. Ask questions in the room. Bring your wins back. You don't need to be ready to start. You need to start to get ready. ~ Henry
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