Running a External Branding and Comms strategy for a Retreat for our Company

I'm putting together a workshop for our company's internal retreat here in the Philippines. I have members from my corp comm team and some from HR about 8 people in total for the whole workshop. Being that my dept is new, we need more info on stuff that worked in the past, so with that I'll open it up with a Sail Boat exercise.

With that we'll be able to see whats worked and what wasn't working. Then I was thinking of going into a HMW exercise after voting to tackle 3 to 4 problems.

The goal of this workshop is to come up with:

External Branding of the retreat

External Comms about the retreat

Addtl Media we can use for internal comms building up and post-even

How would you guys go about tackling this?

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