I'm putting together a workshop for our company's internal retreat here in the Philippines. I have members from my corp comm team and some from HR about 8 people in total for the whole workshop. Being that my dept is new, we need more info on stuff that worked in the past, so with that I'll open it up with a Sail Boat exercise. With that we'll be able to see whats worked and what wasn't working. Then I was thinking of going into a HMW exercise after voting to tackle 3 to 4 problems. The goal of this workshop is to come up with: External Branding of the retreat External Comms about the retreat Addtl Media we can use for internal comms building up and post-even How would you guys go about tackling this?

Hey guys, so the other day me and my colleagues ran a little workshop were we had key brand directors under our corporate umbrella meet up along with some key members from each of their teams, we split them up in 4 groups and 3 to 4 people per group... Group 1 & 2 with Brand X Group 3 & 4 with Brand Y And the goal of the workshop is to differentiate Brand X and Brand Y. We needed to have them answer these questions: What are the brands Role and Purpose, Beliefs and Values, Consumer Needs and Tensions, Persona and Tonality, and Benefits and Reasons to believe How would you guys tackle this? By the end of the workshop we should have a clearer distinction between the 2 brands, and they have their own tone and voice, and are clear about where they belong in the marketplace.

Hey all! I've been roaming around watching and reading workshop content from AJ& Smart for a while, and within the last month or so, I went head first...I will now be conducting my first workshop for 2 brands. The goal is to differentiate themselves from each other since we did a focus group discussion and got the feedback that their customers are somewhat confused by the messaging. Wish me luck!