One of my favorite books of all time is 'The Power of Moments' by Chip Heath and Dan Heath.

In this book, Chip and Dan talk about improving experiences for others, and they explore what makes occasions unique and memorable.

Psychologists have found that, when we reflect on our experiences, we tend to remember two moments in particular: The "peak"—the best moment of a positive experience—and the ending.

Peak Moments are things that happen that are out of the ordinary; they're unexpected and a bit of... See more