Corporate workshop to define venture opportunities
Hey all, I'm currently designing a workshop for a big corporate client. The ideal outcome is alignment over key areas they could explore for innovation tracks (read: corporate ventures). I have 1 day for this workshop to define the areas, and 2x 1/2 day in a bigger group to actually come up with venture ideas WITHIN the defined areas.
I don't like to use canvases, but in this case I'm keen on trying a variation of the context canvas in order to grasp the context of the business (it's a big chemical company), converge by selecting key 'forces' they think are important in their context, and then brainwrite opportunity areas in the afternoon. I'm trying to keep it super simple, but since it's a complex company it might feel like it's a bit too simple... I'm wondering if anyone else did a similar exercise before?
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