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Owned by Thomas

META Ads Mastery

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Creative-first Meta ads community. Daily winners, live reviews, funnel feedback, and Q&A with pros.

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60 contributions to META Ads Mastery
Help! Meta ads not working
I own a Pressure Washing business and ever since Facebook took away the audience targeting for Pressure Washing. It’s been a complete disaster. How can I get my ads to the correct audience ? I went from 6 to 7 Leads a week to one a week
0 likes • 2d
Hmmm! We will have to take a look on our call! Care to share what your creatives look like?
UTM Tracking Parameters!
Are you tracking your ad campaigns with UTMs? If you want to steal mine....feel free! (see image) META will dynamically append these to your website URL when a user clicks your ad. This will then allow you to see where your traffic is coming from in Google Analytics 4! Are you using UTMs already?
UTM Tracking Parameters!
1 like • 2d
@Sue Bookhout Yes! On the ad level! Scroll alllll the way to the bottom of the ad
0 likes • 2d
@Sue Bookhout Here is where its at
LIVE Call Shoutout!
Had a great LIVE call yesterday! We audited ad accounts and discussed the best-performing ad creatives! Shoutout to these amazing folks for making the call great: @Kassia Thormahlen @Jenny M @Mike Diorio @Cesar Navarro @Marlee Anderson Make sure to check the calendar for all upcoming calls!
Turn off traffic campaign
Hi Thomas and Marley, thanks to your magic it seems that there’s been an improvement. Instead of staying stuck at $0 spend with the Active status, the status of both the Traffic and Sales campaigns became ā€œPreparingā€¦ā€ I’m optimistic something changed for the better and after the Preparing state I’d hopefully be up and running. My question is if that’s the case, should I turn off the Traffic campaign if the Sales campaign is able to show ad spent usage (since traffic campaign may introduce spam and bots data)? Or should I leave the traffic campaign on alongside the sales campaign? Thanks!
1 like • 3d
Yes! Once you see impressions on the sales campaign turn off that traffic campaign asap!
Roofing Ads
I’m running ads for a roofer out of Austin Texas. The results have been terrible. $50/day budget which I consider small for the roofing industry in a metro area but could be wrong. I’ve tried a different campaign with different offers, changing headlines etc. Does anyone do audits that’s experienced with this niche?
0 likes • 4d
What kind of creative are you using? Image/Video? And is it driving users to a landing page or on platform lead ads?
0 likes • 4d
@Mike Diorio I have worked on a roofing campaign in the past, i see better results going over to a landing page typically. Would you drop some of your ad creatives so I can see if there is anything id call out there?
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Thomas Murray
4
52points to level up
@thomas-murray-9018
META/PPC Advertising Specialist

Active 8h ago
Joined May 3, 2024
Tampa Florida
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