It's officially that time of year! One of the most important things to have ready going into Black Friday is engaging and relevant ad creative. Even if you are not running a Black Friday promotion, we recommend you still launch new ads that are holiday-related. This will help with your ad relevancy, engagement, CPMs etc etc Attached below are some inspirations/ ad templates that have worked well for a lot of our clients (especially ecommerce brands). https://app.foreplay.co/share/ads/WwYg0us22ocJhbTjiUu7?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2 https://app.foreplay.co/share/ads/DxuhlVKUvFV7A9NDKPno?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2 https://app.foreplay.co/share/ads/0TRbYFHZb6trshaxbzjn?user=viFXSZDoyRhWuBXdzc0TgaAC8ly2 Why it works... ✅ Video animation- movement in the first 3 seconds is crucial to capture attention ✅ User can see several shots of your product on one screen- serves the purpose of a carousel without requiring the user to swipe through cards! Make this template holiday-related by... 💡Reserving the middle text for sale/ promotional copy 💡Leveraging themed/ holiday lifestyle imagery 💡Playing a holiday sound This template is SUPER easy to iterate through different tests- test different copy, music, images etc. Answer below 👇 Have you tried a format like this? Leave any tips and tricks in the comments!

Hey can anyone show me how to set up the shop in business manager

Hey everyone, We’ve been running cash value life insurance campaigns with a media buyer for several months now and I’d love some high-level input from people who’ve seen success in this niche. Here’s where we’re at: ▪︎ Pixel is fully warmed up and should be delivering data by now ▪︎ Backend is connected (lead form + CRM + automation) ▪︎ Organic content on our page, although we need to create more Despite that, we’ve only seen a handful of leads and progress feels so much slower than expected! I know this niche can absolutely work as there are many insurance agencies that invest large sums of money into Meta's ad campaigns ... but I want to understand if what we’re experiencing is common or if something fundamental is missing??? For those of you with experience in financial/insurance ads: 1. How long did it realistically take you to start seeing consistent traction? 2. What were the biggest levers that moved the needle for you (creative, targeting, budget allocation, funnel setup)? 3. In hindsight, what would you have done differently earlier? Looking for quality insights from others who have actually been in the trenches with this type of campaign. Thanks in advance.

Looking for an experienced Facebook ads expert to exchange insights. I want a second set of eyes on my funnel and to discuss opportunities for scaling.

Any tips for stretching really small budgets in the new update? will overloading the campaign with creatives do more harm than good?