Guys, if ads are stopped due to payment issue, does it significantly impact campaign performance? For example, can CPM and CPL increase heavily afterward? or it would be the same once we pay?

I'm testing an ad that leads to an instant form with some conditional questions, but it doesn't seem easy to walk through it the way a user would. It skips over stuff, and there's no way to test it repeatedly. Am I missing something, or does anyone know how to test that?

Here's my hot take on this lovely Saturday: if you're a small to mid-sized business and you're running Awareness or Engagement campaigns, you're lighting money on fire. Here's why: 🔴 Awareness optimizes for impressions and reach. Meta will find the cheapest eyeballs possible. Bots, click farms, and audiences that will never buy from you. You'll get a "great" CPM but no meaningful impressions. 🔴 Engagement optimizes for likes, comments, and shares. Meta finds people who engage with EVERYTHING. Again, trash impressions. Your post will look great on the surface, but those people don't have any intent to convert. The problem is both objectives optimize for vanity metrics, not a meaningful conversion action. What we recommend instead: ✅ Even if your goal is "brand awareness," optimize for a bottom-funnel action like a lead, purchase or even a button click. You'll still get reach and build awareness but it will reach people who actually take meaningful action. This means the awareness you're building is with the right audience. People who might actually convert down the road. ❓Anyone still running Awareness or Engagement campaigns? Tell me why in the comments, genuinely curious if there's a use case I'm missing!!

I’m hearing horror stories about how using your personal fb account to run many ad accounts can get the personal account banner - what’s the safe/best practice? How do media buyers manage a ton of accounts? Currently my personal account is an admin in all my ad accounts which are under several different fb business portfolios, one business portfolio per niche. Is that the right setup? @Marlee Anderson @Thomas Murray

Short answer: no Meta needs data to learn and exit the learning phase. At $5/day, you're spending $35/week. If your cost per conversion is anything above a few cents (spoiler: it is), you'll never get there. You'll stay stuck in learning and your CPA will stay high. The algorithm needs enough data to learn and optimize around your target user. $5/day is more like a donation to Meta ads 😬 We recommend at least $30-$50 a day to see sufficient data flow through the account. What's the lowest daily budget you've ever made work? Drop it below.