HI I currently work with window covering businesses but the issue is the most of them were local business were they couldn't afford to spend more on ads always trying to play a safe game. I would love to hear what niche you guys serve and how profitable is it with both client and your end(how much do they pay). And also people always say solve rich people problem IDK is there any rich niche for fb ads, looking forward for your opinions.

They think their problem is the creative… They blame the audience... They tweak headlines, change budgets, and test 100 hooks. But here’s the brutal truth: 👉 The real problem is they don’t actually understand how Meta charges them. Meta isn’t just rewarding good ads...it’s punishing bad structure. High CPMs? Low ROAS? Weak CTR? That’s often the result of stacking audiences, letting frequency spiral out of control, or chasing clickbait instead of conversions. I’ve spent years managing over $300M+ in Meta ad spend, and I see the same mistakes daily. Want to fix your ads? Start by fixing your account structure and testing process, not just the ad itself. What’s the biggest issue you’re dealing with right now in your Meta Ads?

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🤑$16 BILLION was spent on election advertising this year. Yes…BILLION with a B.🤯 📈This flood of spend to advertising channels caused CPMs to rise across every channel and industry. We saw this firsthand across of our ad accounts, even those in B2B! 💸Post- election, we saw CPMs fall and several of our clients saw an immediate influx of leads and sales. 🤔Its almost as if decision-makers and consumers were waiting to swipe their cards until they knew the election results… As ad buyers, its important to be aware of the impact of election spend on our own advertising accounts so we can prep our clients and accounts accordingly (seasonal adjustments, turn down ad spend etc). The amount spent goes up significantly every election. I cannot fathom what 2028 ad spend will be.🤯 ❓I’m curious, did anyone else see similar trends?❓