Why I shut down my $10K/month business (mindset shift)

I once believed that building a six-figure business meant following a linear path—get a “good” education, climb the corporate ladder, and live the American Dream.

Back in 2024, I made the bold decision to quit a job that left me overworked and under-appreciated, and I built a business that hit $10K a month in just 60 days. It was exhilarating, a true high.

But six months in, despite the money and the freedom, something didn’t feel right.

Before this leap, I worked as an architect designing beautiful custom homes. I loved the creativity, yet I felt the irony: crafting dream spaces for others while my own life felt cramped by endless office hours.

A switch to a tech startup as a UX designer promised flexibility and impact. I was excited about working for a company that seemed to change the world, but I soon realized the problems were the same—overwork, underpayment, and a growing sense of emptiness.

The turning point came quietly. I read Rich Dad Poor Dad, and suddenly, a concept crystallized in my mind: what if I could build a system that wasn’t tied to someone else’s schedule?

That book showed me that true freedom wasn’t just about financial success—it was about creating a life that resonated with my soul - which included the time, money & location freedom to live the way I wanted.

So, I embraced online business, a path that promised both location independence and the chance to truly design my own future.

I launched a freelance design agency using Alex Hormozi’s Warm Outreach strategy.

Instead of cold, impersonal pitches, I reconnected with old contacts, shared genuine interest in their lives, and slowly rebuilt trust.

Each conversation wasn’t just a step toward a sale—it was a moment of human connection.

My network grew exponentially, and soon I was not just making money, but experiencing a taste of the freedom I’d been longing for.

Yet, despite the success, I reached another epiphany.

I discovered that the work I was doing—though profitable—still left me feeling empty.

The repetitive grind of design felt more like a chore than a passion. It wasn’t until I allowed myself to question what I truly wanted that I pivoted.

I transitioned into business coaching, a role that aligned perfectly with my passion for helping others escape the 9-to-5 trap.

This journey wasn’t just about earning money; it was a deep, personal exploration of what it means to live a fulfilled life.

I learned that success isn’t one-size-fits-all and that sometimes, the bravest act is to shut down a seemingly successful venture in order to make space for what truly matters.

Remember, your journey is uniquely yours. Trust your instincts, and know that it’s never too late to pivot toward a life that feels authentically yours.

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