① High-Converting Hero Section Architect How this helps: Captures immediate attention and reduces bounce rates by crafting a value-driven headline and sub-headline. The Prompt: Act as a Senior Conversion Copywriter and UX Strategist. Our company, [Insert Company Name], provides [Insert Primary Benefit] to [Insert Target Audience]. We are designing a landing page for our latest offer: [Insert Offer Details]. Our brand voice is [Insert Brand Voice, e.g., Professional/Witty/Bold]. Your task is to write three different versions of a Hero Section. Each version must include a magnetic headline, a supportive sub-headline that addresses a primary pain point, and a compelling call-to-action button text. Focus on the transformation the customer will experience. Ask me any questions you have. ② The Problem-Agitation-Solution Sequence How this helps: Increases sales by emotionally connecting with the visitor's pain points before presenting your product as the bridge to relief. The Prompt: Act as a Direct Response Marketing Expert. I am building a landing page for [Insert Product/Service Name]. The main problem our customers face is [Insert Main Customer Pain Point]. We want to guide them through the PAS (Problem, Agitate, Solution) framework to increase desire for our solution. Write a mid-page copy section that vividly describes the frustrations of [Insert Pain Point], explains the long-term cost of not fixing it, and then introduces [Insert Product Name] as the ultimate solution. Use persuasive, benefit-driven language. Ask me any questions you have. ③ Visual Design & Layout Wireframe How this helps: Saves time and money on design by providing a clear, conversion-focused structural blueprint for your developer or designer. The Prompt: Act as a Lead UI/UX Designer specializing in high-growth e-commerce and SaaS landing pages. I need a structural wireframe for a landing page selling [Insert Product/Service]. Our goal is to convert [Insert Target Audience] into [Insert Goal, e.g., Email Subscribers/Buyers].

1.Pick a single win (so your content has a job) Most people “make content” like it is a hobby. Random topics, random tips, random opinions. Clients do not pay for random. They pay for a clear outcome. Pick one win your content will create for your buyer, in 30 days or less. Make it specific and measurable. Use this micro framework: Who is it for + what do they get + by when. Example: “Aspiring online entrepreneurs get their first 3 paying calls in 30 days.” Now every post has a filter. If it does not move someone toward that win, you do not post it. This is how you stop being “interesting” and start being “useful.” Do this now: Write your one win sentence, and put it at the top of your notes app 2.Build your offer spine (so people know what to buy) Content cannot replace a real offer. Content is the delivery truck, not the product. Your offer spine is 4 parts: Problem, Promise, Process, Proof. Problem: what pain do they have right now. Promise: the one win you deliver. Process: 3 to 5 steps you take them through. Proof: any signal you can show (results, case stories, your own journey, or a mini demo). Example offer spine: Problem: “I have ideas but no sales.” Promise: “Get your first 3 sales calls in 30 days.” Process: “Pick niche, write your message, post daily, DM follow up, close on calls.” Proof: “I used this to land my first 2 clients, here are the screenshots and what I did.” No hype. Just clarity. Do this now: Write your offer spine in 8 lines, two lines per section. 3.Create your proof bank (so your posts feel real) People do not trust claims. They trust specifics. A proof bank is a simple folder of raw assets you can turn into posts: Screenshots, before and after, notes from calls, mini case studies, mistakes you fixed, templates you use, results you got for yourself. If you are new and do not have client results yet, you still have proof. Use: Your learning logs, your experiments, your “I tried this and here is what happened” posts. Use the 3-level proof ladder:

1.Pick one clear outcome (so people know why to stop) Most beginner posts fail for one simple reason, they try to do too much. One post teaches, sells, tells a story, asks a question, and updates your life, all at once. The reader cannot tell what to do, so they keep scrolling. Instead, pick one job for the post. Then write every line to support that job. Use this quick rule: One post = one promise. Examples: Teach: “Here’s the 3 step way to write a hook.” Story: “I wasted 30 days doing this, here’s what I learned.” Question: “Which is harder for you, hooks or endings?” When your post has one clear outcome, Facebook can match it to the right people, and readers reward it with time, reactions, and comments. Do this now: Write your post goal in 7 words or less, and delete any line that does not help it. 2.Fix your first 2 lines (so the scroll stops) On Facebook, most people decide in 2 seconds. They see the first lines, then choose, stop or scroll. So your first 2 lines need to do one of these jobs: 1) Call out a specific person 2) Name a specific problem 3) Promise a specific win A simple hook formula you can reuse: “You might be doing X, try Y instead.” Or: “If you want Z, stop doing X.” Example: “If your posts get likes but no reach, your hook is too soft.” Then line 2 adds the reason: “Facebook rewards time on post, not effort.” Notice what is missing, long intros, greetings, context, and apologies. Your hook is not a summary, it is a doorway. Make it narrow, so the right people walk in. Do this now: Rewrite your first 2 lines using one of the formulas, and remove any warm-up sentence. 3.Add white space and “speed bumps” (so people keep reading) Facebook rewards posts that hold attention. If your post looks like a wall of text, people leave early, even if it is good. Your job is to make reading feel easy. Use 1 to 2 sentences per paragraph. Then add “speed bumps” that reset attention: - short lines - numbered steps - mini headings - one line examples A clean structure that works almost every time:

The “DM to Done” service (turn messages into money fast) Pick one type of person and one small result. That is the whole game. Example: “I help busy realtors turn 20 messy DMs into 5 clean follow ups.” Or “I help coaches turn voice notes into a weekly email.” Your phone can do it. They send you raw stuff. You paste it into an AI chat. You return a clean output they can use today. Micro framework: Input, Transform, Deliver. Input is screenshots, voice notes, bullet points. Transform is AI cleanup, rewrite, format. Deliver is one Google Doc or one email back. Acceptance criteria: they can copy and paste it without fixing it. Checkpoint: 1 sample before you offer a paid package. Do this now: pick one niche, write one sentence offer, then make one sample from your own notes. Short form repurposing (one video becomes ten posts) Lots of creators can talk, but they cannot package. You take one long video, podcast clip, or live stream, and turn it into short scripts, hooks, captions, and post ideas. You can do this from a phone with a transcript and an AI chat. Micro framework: 1 idea, 3 angles, 3 formats. Angles are pain, promise, proof. Formats are reel script, carousel outline, tweet thread. Example: a fitness coach gives you a 10 minute talk. You return 5 hooks, 3 short scripts, and 10 captions. Friction to watch for: they will send random topics. Fix it by asking for one theme per week. Checkpoint: deliver a “pack” once, then template it. Do this now: grab one YouTube transcript, create 10 hooks, and save the best 3 as your sample. Review reply and FAQ refresh (make small businesses look sharp) Small businesses lose sales in the boring places. Reviews, FAQs, and quick replies are boring, so they get ignored. You offer a monthly cleanup. You read their last 30 reviews and messages, then use AI to draft polite replies, short FAQ updates, and “saved responses” for common questions. Micro framework: Thank, Specific, Next step. Thank them. Reference one detail. Give the next step (book, call, visit, link, hours).

Pick one win condition (so you do not “scale” into chaos) Scaling is not “spend more.” Scaling is “spend more while keeping one key number steady.” Pick one win condition for the next 14 days, like cost per purchase, cost per lead, or profit per order. Then set guardrails, the lines you will not cross, like max CPA, minimum ROAS, or minimum margin. Simple framework: One Goal, Two Guardrails, One Timebox. Example: Goal is 2x daily spend in 14 days, guardrails are CPA under £40 and refund rate under 5 percent. If you cannot write this in one sentence, you are not ready to scale, you are just making the algorithm guess. Do this now: Write your one sentence win condition and put it at the top of your notes app. Fix your signal and structure (so the system can learn fast) Meta can only optimize with clean signals and simple paths. Start with the basics, pixel working, key event set, and your highest value event chosen as the north star (usually Purchase, sometimes Lead). If you can, set up Conversions API, even the easiest partner setup, because it helps when browser data is missing. Then simplify your account. Too many campaigns and ad sets split the data into tiny piles, and learning slows down. Rule of thumb: consolidate until each core campaign has enough conversions to learn, then only add complexity when you have a clear reason. Example structure: one prospecting campaign and one retargeting campaign, with clear naming like GEO, OFFER, CREATIVE TYPE. Do this now: Pause anything that is duplicative, and rewrite your naming so you can read results in 10 seconds. Build a creative proof stack (because creative is the new targeting) If your creative is weak, scaling is just paying more to lose faster. You need a proof stack, a small set of angles and formats that already win at low spend. Use a 3x3 grid: 3 angles (pain, desire, proof) by 3 formats (talking head, UGC demo, static). That gives you 9 assets that teach you what people react to. Then make variations, not totally new concepts.