The AI coworker that can actually do your work is here — and it might make your job easier while others wonder if they should worry. By Helaina, AI News Reporter for AI Prompts for Entrepreneurs TLDR/ADHD Summary - Anthropic just launched Cowork — basically giving Claude the ability to work directly on your computer files instead of just chatting with you. - What it does: Give Claude access to a folder, tell it what you need done, and it actually does the work (organizes files, builds spreadsheets from receipts, drafts reports from notes). - Who gets it: Claude Max subscribers ($100-200/month) on Mac only, right now. Everyone else can join a waitlist. - Why it matters: This is the first major AI tool that shifts from “AI gives you answers” to “AI does your tasks.” It’s built on the same tech developers love (Claude Code), just without needing to know how to code. - The catch: It can theoretically delete files if you give unclear instructions. Start with non-critical stuff while you learn how it works. - Bottom line: Early adopters who figure out how to use this effectively will have a significant productivity edge. ----- If you’ve ever dreamed of delegating that pile of expense receipts, that chaotic Downloads folder, or those scattered meeting notes to someone who wouldn’t complain, judge, or need a lunch break — Anthropic just made that dream real. Today, the company behind Claude announced Cowork: a new feature for the Claude desktop app on Apple computers that essentially transforms AI from a chatbot you talk with into a virtual employee who works for you. And here’s the part that should get your attention: Claude Code has an enormous amount of value that hasn’t yet been unlocked for a general audience, and this seems like a pragmatic approach to finally crack that open. What Makes This Different From Every Other AI Tool? We’ve all used AI assistants. You ask a question, you get an answer, you copy-paste it somewhere. Rinse and repeat. Cowork breaks that pattern entirely.

To understand what’s happening under the hood: A lot of people overcomplicate learning AI. But the hard part is just knowing where to start. You might be searching YouTube, scrolling through courses, buying ebooks you'll never finish... All while overlooking the simplest path: Going straight to the source. OpenAI, Anthropic, Google, Perplexity... they all publish their own guides. They're free, clear, and often better than anything you'll find elsewhere. Here are 6 to be bookmarked: 1️⃣ OpenAI Academy ↳ https://academy.openai.com/ ↳ Short, practical lessons from the team behind ChatGPT. 2️⃣ Perplexity Labs ↳ https://www.perplexity.ai/hub/blog/introducing-perplexity-labs ↳ My go-to when I need to research something quickly. 3️⃣ Claude from A to Z ↳ https://www.anthropic.com/learn/claude-for-you ↳ How to write, plan, and reason with Claude. 4️⃣ Gemini Prompting Guide ↳ https://workspace.google.com/learning/content/gemini-prompt-guide ↳ Google's prompting guide. Underrated. 5️⃣ Guide to AI Agents ↳ https://cdn.openai.com/business-guides-and-resources/a-practical-guide-to-building-agents.pdf ↳ How to build automations that actually work. 6️⃣ Deep Dive into LLMs ↳ https://www.youtube.com/watch?v=7xTGNNLPyMI&t=1s ↳ For understanding what's happening under the hood. Pick one. Give it 30 minutes.

Platforms optimize for "Time on Platform." A profile picture update gets a glance. A well written thread or article keeps people reading for minutes. The algorithm rewards the latter with massive reach. The "Recency Bias" trap. You think updating your image keeps you at the top of the feed. In reality, high engagement posts with long comment threads stay at the top of the feed far longer than a static image change. Comments drive distribution. It is hard to have a meaningful business conversation in the comments of a profile picture change. It is easy to have one in the comments of a controversial or educational post. Retargeting relies on intent. You cannot build a retargeting audience based on "people who liked my photo." You can build a powerful one based on "people who read my article on X." Feed the machine what it wants. The machine wants content that sparks discussion and keeps users on the app. Give it value, and it will give you customers. Give it a photo change, and it will give you a pity like. Here's a prompt to help you with this: Act as a social media algorithm specialist. I want to understand how Facebook ranks content so I can stop fighting against it with cheap tricks and start leveraging it with high quality content. My goal is to create a content calendar that aligns with how the algorithm prioritizes distribution. Provide me with a breakdown of the hierarchy of engagement (e.g., shares vs. likes vs. comments) and a strategy for structuring my posts to maximize the "Time on Platform" signal. Ask me any questions you have.

Let’s talk about “Omni” businesses and where the conversation keeps getting twisted. I was having a conversation recently about how companies need to be more omni-focused ,meaning people should be allowed to create multiple income streams, explore different opportunities, and not feel trapped in a single box. That part is true. Most companies are realizing this has to be allowed. People are resourceful. People are adapting. And the economy has changed. Where it gets confusing is how this gets applied. Because multiple income streams is not the same thing as building multiple MLM teams. And pretending those are the same thing is where burnout starts. Here’s the honest truth most people already feel in their bodies: Nobody wants five businesses. Nobody wants three side hustles just to support their main side hustle. Nobody wants to juggle five teams, five cultures, five compensation plans, and five identities. That isn’t freedom it’s fragmentation. The era of “just stack more things” is over. What has changed is this: A single, simple income stream is no longer enough for most people. For many, this is the income or it needs to become one. That’s why companies are becoming more flexible. And they should be. People should be allowed to: • Have other income streams • Promote aligned offers • Build personal brands • Create stability beyond one payout That part matters. But here’s where realism has to come in. MLM is not affiliate marketing. Multi-level marketing is about building depth, not spreading yourself thin. Building one team well is already demanding. Building two teams at the same time, publicly, structurally, and consistently is something very few people can actually sustain. Not because they aren’t capable. But because divided focus produces divided results. The people attempting to build multiple teams rarely reach the top in either one. That’s not judgment that’s math, energy, and time. This is why structure still matters. Not to control people.

1 - Week 1: The Foundation Stop vomiting random tips. Publish ONE "Core Manifesto" (long-form blog or video) that: Names your enemy (the thing your audience is fighting) Declares your solution (how you solve it differently) This is your North Star. Everything flows from this. 2 - Week 2: The Splinter Don't hope people find your manifesto. Break it into bite-sized content: 7 tweets (each a single insight) 3 LinkedIn posts (expand one insight per post) 2 threads (go deeper on the most contrarian points) Same message. Different formats. Maximum reach. 3 - Week 3: The Engagement (This is where 90% of people quit) Reply to EVERY single person who interacted with Week 2 content. Not "Thanks!" replies. Real conversations. Ask questions. Share stories. Build relationships. This is the week that separates the invisible from the unavoidable. 4 - Week 4: The Ask Retarget everyone who engaged in Week 3 with a direct offer: Lead magnet Free training Case study They already know you. Now give them a reason to raise their hand. 5 - Rinse. Repeat. Until you're rich, tired, or both. Most people treat content like a slot machine - pull the lever, hope for likes. This system treats it like a relationship - foundation, conversation, invitation. One builds noise. The other builds clients.