Instead of focusing on “𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳 𝘤𝘰𝘶𝘯𝘵”—focus on 𝘊𝘖𝘕𝘝𝘌𝘙𝘚𝘈𝘛𝘐𝘖𝘕 𝘊𝘖𝘜𝘕𝘛.

Your prospects don’t care about your company, products, or compensation plan. They care about whether you can solve their biggest problem.

Forgive me if this has already been done but if not, let’s all celebrate the lovely and beautiful, kind and generous, the one and only, Angel Fletcher herself! I do believe today is her birthday 🎉 🎂🎊🎁 Happy Birthday 🎂🎈 Hope it’s absolutely spectacular!

The Day After The Mountain From the Moonshots newsletter In a previous edition of Moonshots, I talked about the idea of Misogi. The concept is simple. Once a year, you should attempt something so difficult that there’s a 50% chance you fail. It's not a comfortable goal. It's not something you know you can complete. Something that forces you to confront the edge of who you think you are. Run the ultra. Climb the mountain. Launch the thing you’ve been avoiding. The purpose isn’t achievement. It’s confrontation. You confront your limits. You confront your excuses. You confront the quiet voice that says you can’t. And if you push through it, something strange happens. For a moment… you become someone else. But here’s the part people rarely talk about. The Misogi isn’t the hard part. The day after is. The Post-Challenge Void You imagine the finish line will feel different. Clarity. Confidence. A permanent sense of accomplishment. Instead, life resumes. The emails are still there. Your routine returns. The world moves on. And inside, a strange thought appears: Now what? Most people treat a Misogi like an event They celebrate it. Post about it. Tell the story. Then slowly… They drift back into the same patterns that existed before. This means the challenge becomes nothing more than a good memory. But that was never the point. My Version of a Misogi Recently, mine was HYROX. HYROX is an indoor fitness race where competitors alternate between 1 km runs and functional workout stations like sled pushes, rowing, lunges, and wall balls. I entered the doubles race with a good friend of mine. We had a target time to beat: 1 hour and 15 minutes. For six months, we trained for it. Early mornings. Hard sessions. Days where motivation was nowhere to be found. Race day came. Long story short — we beat our time. I was genuinely happy about it. But not long after finishing, a familiar thought crept in: What’s next? Should we sign up for another race? Train for something harder? But after sitting with it, I realized something important.

A lot of people think they need to post more. No. They need to create more movement. Because posting by itself does not build a business. Posting that starts conversations does. Posting that makes the right person say, “I needed to hear this” does. Posting that makes someone comment, DM you, save it, or share it, that is the kind of posting that grows a business. Some of you are putting content out every day and still feeling stuck. That does not always mean your content is bad. It usually means your content is too broad, too safe, or too forgettable. A good post does not just “look nice.” It creates a reaction. So before you make your next post, ask yourself this: Does this make someone think? Does this make someone feel seen? Does this make someone want to respond? Because if it does not create action, it is not helping you grow. What do you think most people need more of right now, more content or more conversations?