Why I shut down my $10K/month business (mindset shift)
I once believed that building a six-figure business meant following a linear path—get a “good” education, climb the corporate ladder, and live the American Dream. Back in 2024, I made the bold decision to quit a job that left me overworked and under-appreciated, and I built a business that hit $10K a month in just 60 days. It was exhilarating, a true high. But six months in, despite the money and the freedom, something didn’t feel right. Before this leap, I worked as an architect designing beautiful custom homes. I loved the creativity, yet I felt the irony: crafting dream spaces for others while my own life felt cramped by endless office hours. A switch to a tech startup as a UX designer promised flexibility and impact. I was excited about working for a company that seemed to change the world, but I soon realized the problems were the same—overwork, underpayment, and a growing sense of emptiness. The turning point came quietly. I read Rich Dad Poor Dad, and suddenly, a concept crystallized in my mind: what if I could build a system that wasn’t tied to someone else’s schedule? That book showed me that true freedom wasn’t just about financial success—it was about creating a life that resonated with my soul - which included the time, money & location freedom to live the way I wanted. So, I embraced online business, a path that promised both location independence and the chance to truly design my own future. I launched a freelance design agency using Alex Hormozi’s Warm Outreach strategy. Instead of cold, impersonal pitches, I reconnected with old contacts, shared genuine interest in their lives, and slowly rebuilt trust. Each conversation wasn’t just a step toward a sale—it was a moment of human connection. My network grew exponentially, and soon I was not just making money, but experiencing a taste of the freedom I’d been longing for. Yet, despite the success, I reached another epiphany. I discovered that the work I was doing—though profitable—still left me feeling empty.