Running a thriving online business hinges on having the right software tools in your arsenal.

We always get questions like...

What software should I use for my online business?

Which one is cheaper?

Where do I start?

Which one is best for my specific service?

...and many more.

In this post, I'll dive into the best options and some free alternatives to help you make informed choices without straining your budget.

1. Webflow: Perfect for Websites, Landing Pages, and Funnels (free option available)

• Create visually stunning websites and attention-grabbing landing pages with ease.
• Craft conversion-focused sales funnels that drive results.
• No need for coding expertise, thanks to its user-friendly interface.

2. Klaviyo: The Go-To for Email Marketing and Automation (free option available)

• Craft personalized email campaigns that engage your audience effectively.
• Harness the power of advanced automation to save time and boost sales.
• Alternative: Mailchimp offers a similar suite of features for email marketing and automation.

3. Skool: Streamline Membership and Course Management ($99 per month/all-inclusive)

• Manage courses effortlessly, from creation to delivery.
• Build and nurture a dedicated community of learners with ease.

4. Kajabi: A high-level, all-in-one Solution to manage your online business (Starting at $119 /mo)

• Manage courses effortlessly, from creation to delivery.
• Create a Website or Funnel including automation
• Email Marketing
• Build and nurture a dedicated community of learners with ease.

5. Free Kajabi Alternative: Systeme.io - The Comprehensive, No-Cost Solution (free option available)

• Ideal for those starting out or on a tight budget.
• Offers an all-in-one package encompassing website creation, landing pages, email marketing, course management, and more.
• Important note: The free version does come with certain limitations, so keep an eye on those as your business grows.

In summary, selecting the right software tools will supercharge your online business and help you achieve your goals faster

BUT it's not the only thing to look for when running a successful online business, most Important are your product, your offer, and how you communicate with your potential customer (@Melitta Campbell has a lot of free resources about it).

The best-in-class options, such as Webflow, Klaviyo, Kajabi, and Skool, provide specialized features tailored to your specific business needs, ensuring you have the tools required for success.

I personally am not always a fan of all-in-one solutions, but a fan of no-code solutions where you can connect everything through Zapier.

This way you use software that is the best at what they do and connect them together.

However, if you're looking to minimize expenses, Systeme.io offers a compelling free alternative with a wide array of features. It's particularly advantageous for those just starting their online journey.

Nevertheless, remember that as your business expands, you may eventually need to upgrade to a paid plan or consider more specialized software to meet your evolving requirements.

In the end, your choice of software should align with your business objectives and financial constraints.

Whether you opt for best-in-class solutions or leverage free alternatives, these tools will empower you to efficiently manage and grow your online business, bringing your entrepreneurial dreams closer to reality.

For transparency, there are affiliate links included BUT that didn't affect the list of the software we chose. They are truly the best in class!

Are you using any of these software? Are you struggling to choose the right software? Or you want a no-code solution for your online business? Let me know in the comments below!