And this comes up almost every week. Someone said they were frustrated because every client immediately asks their day rate. And then negotiate down. When we dug into it a bit, the real issue wasn’t pricing. It was that the clients don’t understand what this person actually does- what the real value of the work actually was. And honestly whey would they? When I looked at this persons website and talk to them all I see is a portfolio and a job title. When you position yourself to solve a problem, people ask how it works first. Not how much it costs. That’s a small shift, but it’s a big one. Curious… how many of you feel like pricing conversations start before the real conversation begins?

Hey Everyone, Tonight March 11 at 5 PM PT. I'm hosting a live free Zoom meetup called Freelancer to Founder . The biggest lie in the video industry: "If you're good, the work will come." Plenty of incredibly talented filmmakers are stuck chasing project after project. Not because they're bad. Because they're still operating like freelancers in a world that rewards founders. Freelancers chase gigs. Founders build positioning and pipelines. That shift is what turns random projects into real momentum. Here's what we'll cover: → Why great work alone doesn't create consistent income → The positioning shift that changes how clients see you → How to build a pipeline that brings work to you instead of chasing it If you've ever thought: "Why does my work still feel unpredictable even though the quality is good?" This session is for you. Here’s the link:https://us06web.zoom.us/meeting/register/L30ZUlEgSMOj5E3CATaP4g

Let's discuss your project. DM “GO” to work together..

Quick update. The March 30 Day Founder Group Sprint is officially full. The next workshop starts mid April and there are 4 spots available. This is a 4 week small group workshop. Not lectures. Not passive. Real implementation. We start with a 1:1 onboarding call, then four deep work sessions where we lock in your positioning, offers, pricing, and core systems. Small group. High standard. No hiding. This is for experienced video pros ready to build structure and momentum, not just collect ideas. There are 4 spaces. I do not expect them to last. Application required: https://c.directorscut.studio/group-sprint

Hey everybody Tuesday, Feb 24 at 5 PM PT. I'm hosting a live free Zoom meetup called from From Hourly to Irreplaceable Most video pros don’t have a talent problem. They have an hourly problem. You can be booked solid and still feel capped. Still feel like every project resets the pipeline to zero. Hourly thinking positions you as labor. It caps your income. And it makes you replaceable. I’ll be joined by brand strategist Stevan Petrusic, and we’re breaking down the positioning shifts that change: • How you price • How clients see you • How you build leverage and legacy instead of just another freelancing gig. Live session. Real conversation. Open Q and A. Heres the link to join: https://us06web.zoom.us/meeting/register/gto6i5ubSQetaZlcUXhdJg