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Proven strategies to attract high-paying clients, boost profit, and build thriving video careers with award winning director editor Jonathan Del Gatto

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78 contributions to Directors Cut:The Biz of Video
Founder Sprint April wait list is open
Quick update. The March 30 Day Founder Group Sprint is officially full. The next workshop starts mid April and there are 4 spots available. This is a 4 week small group workshop. Not lectures. Not passive. Real implementation. We start with a 1:1 onboarding call, then four deep work sessions where we lock in your positioning, offers, pricing, and core systems. Small group. High standard. No hiding. This is for experienced video pros ready to build structure and momentum, not just collect ideas. There are 4 spaces. I do not expect them to last. Application required: https://c.directorscut.studio/group-sprint
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From Hourly to Irreplaceable goes live
Hey everybody Tuesday, Feb 24 at 5 PM PT. I'm hosting a live free Zoom meetup called from From Hourly to Irreplaceable Most video pros don’t have a talent problem. They have an hourly problem. You can be booked solid and still feel capped. Still feel like every project resets the pipeline to zero. Hourly thinking positions you as labor. It caps your income. And it makes you replaceable. I’ll be joined by brand strategist Stevan Petrusic, and we’re breaking down the positioning shifts that change: • How you price • How clients see you • How you build leverage and legacy instead of just another freelancing gig. Live session. Real conversation. Open Q and A. Heres the link to join: https://us06web.zoom.us/meeting/register/gto6i5ubSQetaZlcUXhdJg
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From Hourly to Irreplaceable goes live
This weeks meetup: Hope is not a marketing strategy
This Thursday we’re breaking down a Marketing Engine. Not “post more”. Definitely not. The real components filmmakers need to attract the right clients. We’ll cover: • Outreach Strategy • Follow Up Framework • Relationship Nurturing If you want predictable momentum instead of hope marketing, you’ll want to be there. Quick heads up: starting in March, these Thursday meetups will live inside the Pro community only. If you’ve been circling, this is probably the moment. Early pricing won’t stay open. Once it closes, it closes. Big news! The Founder Sprint Is Coming I’ll share full details on the upcoming 30-Day Founder Group Sprint next week. But take a peek on the new website: directorscut.studio This is a small, focused, hands-on group workshop. We go deep on brand story, positioning, ICP, offers, and the systems to make it all work. It’s practical. And it’s limited. The waitlist is now live.
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This week’s Director’s Cut meetup: offers (and why they matter)
Hey everyone, Most filmmakers and video pros think offers don’t apply to them, or they’re not really sure what an offer even means Let alone why it matters. But this is one of the biggest missing pieces. An offer isn’t just something you show a client. It’s how you create clarity.Clarity around what you do, how you price your work, and how you communicate your value without overexplaining or apologizing. When your offer is clear, your work becomes easier to talk about, harder to ignore, and much more difficult to replace 💡 It also helps you make better day to day decisions about what to say yes to and what to walk away from. 📅 Thursday at 10am PT 🔗 Here’s the Zoom link That’s what we’re digging into at this week’s Director’s Cut meetup.Hope to see you there 👋 Jonathan
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Productivity to Unlock Creativity
I stumbled across this article today and thought it was an interesting read. It frames productivity not as grinding more, but as a way to actually protect and unlock creative thinking. Feels pretty relevant to a lot of what we talk about here. Curious if this hits for you. Fast Company – How leaders can harness productivity to unlock creativityhttps://www.fastcompany.com/91470075/how-leaders-can-harness-productivity-to-unlock-creativity
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Jonathan Del Gatto
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@jonathan-del-gatto-7697
Helping Brands Produce Video Better, and Video Makers Build Thriving Profitable Businesses | Founder of Brighter | Award-Winning Producer & Director

Active 13h ago
Joined Feb 17, 2025
Los Angeles, CA
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