Master Positioning, Confidence, and Expertise to Attract the Right Clients. Struggling to stand out in the crowded video production industry? Stop competing on price and start positioning yourself as the go-to expert. This course will help you define your specialty, craft a clear brand statement, and attract high-value clients. Gain confidence in your expertise, refine your messaging, and build a business that thrives on credibility and demand.

This course breaks your marketing strategy into three powerful stages: before, during, and after. Before: We’ll help you get discovered, by sharpening your positioning, and building authority through social media and strategic outreach. During: You’ll learn how to plant the seeds for long-term growth using subtle, powerful tactics that build trust, confidence, and future opportunity. After: You’ll turn great work into repeat business, referrals, and long-with marketing that actually works

VIP members get private 50 minute 1:1 coaching anytime at the special VIP rate of $175 an hour. Bring any real issue you are facing, websites, bids, pricing, positioning, client strategy, or business decisions. You get direct access to 30 years of real world production and business experience focused on your actual work. This is expert level guidance for about the cost of a dinner out, and the true value of VIP for ongoing support and fast feedback.

Join my private Pro Group Slack channel for members who want direct access to Jonathan for help with bids, pitches, positioning, outreach, or just getting unstuck. $79/month. Message Jonathan in Skool for entry. Jonathan is active weekdays during business hours PST. This is not 24/7 support or 1:1 coaching. Messages are reviewed and responded to within 24 hours, usually faster.

Three high impact workbooks designed to sharpen your positioning, clean up your socials, and help you book real work faster. No fluff, just tools you can use right away. Includes: 1. Social Strategy Workbook to plan content. 2. Positioning Power Workbook to dial in your positioning 3. Closing Real Deals with scripts, follow up strategy, and booking jobs mindset. These are solid tools to help you show up with confidence and land better work.

A modern, client-approved bid tool designed to maximize profit and efficiency. Tired of messy, inconsistent bids? This is the last bidding tool you'll ever need. Developed from the industry-standard AICP bid form and modernized for today’s video professionals, this Google spreadsheet makes estimating easy, accurate, and highly presentable to clients. It features two methods for adding markup and padding, ensuring you stay profitable while remaining competitive.