Quick heads up—we’ve shifted this week’s meetup to Friday. Hope you can make it.
This Friday we’re back with another Opportunity Lab.
The goal is simple: find where the work is actually happening right now.
This week I want to spend some time talking about YouTube and how the market is shifting. More and more, brands are building their own channels, investing in creator partnerships, and treating YouTube as real entertainment instead of just another social platform.
I think this is one of the biggest opportunities for filmmakers right now. We’ll talk about why brands and creator-led IP are driving so much of today’s video market, where the opportunities are coming from, and what this shift means for filmmakers, producers, editors, and creative teams looking for what’s next.
Friday • 10:00 AM PT
See you Friday.
Jonathan