21h • General discussion 🗯️
You're not selling dance classes...
Many dance studios advertise the wrong thing.
They sell the timetable. The class. The style.
But that's not what parents are actually buying 🤔
Parents buy a feeling. A transformation. A solution to something going on in their world.
Look at the difference:
➡️ Don't sell "ballet classes."
✅ Sell the shy kid who finally has something they're good at.
➡️ Don't sell "Tuesday hip hop."
✅ Sell one hour a week that's just theirs, off the screen.
➡️ Don't sell "preschool dance."
✅ Sell the two-year-old learning to listen, wait their turn, and have a go.
➡️ Don't sell "enrolments open."
✅ Sell the parent who's been looking for the thing their kid actually wants to go to.
Same class. Different message.
One is about you. The other is about them 💗
So before you post or write the copy for your next ad campaign, ask yourself one thing:
Am I describing the class? Or what the class changes for that family?
The second one is what gets the click.
Your classes already do this every term. Your marketing just has to say it.
Finish this in the comments 👇
"I'm not selling dance, I'm selling ______"
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You're not selling dance classes...
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