Are your dance teachers on your sales team?

This doesn't mean turning your teachers into pushy salespeople. It means getting them involved in your vision so they naturally help grow your studio.

Here's your checklist:

✅ Teachers know the goal for every trial class - They should know exactly what a successful trial looks like and what happens next. If they don't know the process, they can't support it.

✅ Teachers personally welcome and connect with trial students - A simple "Hey! You must be Sophie - we're so excited to have you today!" changes everything. That child feels seen. That parent feels relieved.

✅ Teachers check in with trial parents after class - Even just a quick "Sophie did amazing today - she picked up the routine so fast!" gives the parent the emotional push to enrol. Don't leave this to chance.

✅ Teachers know what other classes to recommend - If a student is loving jazz, does your teacher know to say "She'd be perfect for our musical theatre class too"? They need to know your timetable and which classes complement each other.

✅ Teachers talk up performances, concerts and events - When teachers are genuinely excited about what's coming up, students get excited. And excited students do more classes. Simple.

✅ Teachers flag students who are ready for more - Your teachers see potential before anyone else. Create a simple way for them to let you know when a student is ready to level up or add a class.

✅ Teachers understand WHY enrolments matter - Not in a pressure way. But teachers who understand that more students = a stronger studio = more job security and better resources? They care more.

✅ Teachers have the words to say - Don't assume they'll know. Give them actual phrases & scripts. Role play it. Make it easy. "You should think about adding hip hop - she clearly loves performing" is way more natural than a hard sell.

✅ Teachers avoid the enrolment killer - The biggest one? Saying "yeah you can just come back whenever" to a trial family instead of directing them to the desk to enrol. Train this out immediately.

✅ You actually recognise and reward it - When a teacher helps convert a trial or suggests an upsell that works, acknowledge it. A quick thank you goes a long way. Bonus points if you build it into their role expectations from day one.

Here's the bottom line:

You can have the best ads, the best website, the best social media... but if the experience inside your studio doesn't match? You'll keep losing people at the last step.

Your teachers don't need to do a hard "sell." They just need to care, connect, and know what to say next.

How many of these can you tick off right now? 👇

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