New personal best: 2,030 days · Daily Email House

New personal best: 2,030 days

I've been promoting

's ChatGPT Mastery program the past few days. Earlier today, somebody bought it and I got a notification from Gumroad to tell me so.

I have an "LTV" spreadsheet, in which I write down every bit of money that comes in via my newsletter, so I can keep track of which of my readers are responsible for my income.

The email of the person who bought today was familiar to me... but I didn't know their name.

I searched in Gmail. It turned out this person signed up to my list back in 2019.

(That's why I remembered the email address. I probably had 5 people on my list total at that time, and I was obsessively checking who opened my email each day.)

Since then, this person (whose name I still don't know) never replied to any of my emails, and never bought anything that I promoted.

Until now, almost 6 years later.

I previously had a case study — a previous personal best — of 775 days from the time somebody signed up to my list to the first time they bought something I was promoting.

2,030 days definitely beats it, and makes for a new personal best.

I'm telling you this to give you a bit of a kick in case you need it to keep emailing daily... and to give you a bit of a salve if you are now, like I was then, checking your email opens, and finding that, yeah, maybe people read, but they never reply, and they certainly don't buy.

They will, in time, if you're still around.

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