Let's play the best/worst high-ticket game

In another post,

writes:

"I don't think my list would buy a 1K offer"

If you also don't think your list would buy a $1k offer, here's an email you can send to your list to test out your assumptions (tweak as needed):

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SUBJECT: My surprising purchase

[Start off by telling a story from some recent purchase you've gotten surprising value from, or zero value from. It can be just a line or two. And then lead into...]

And now, do you want to play a game? Here's how we play.

1. Think for a moment:

What's the most you've ever spent on a single book, course, or coaching [you can swap this out with something that's more relevant to your niche] that got you EQUIVALENT OR GREATER value?

And conversely...

What's the most you've ever spent on a single book, course, or coaching [again, swap this as needed] that got you ZERO value?

2. Once you have your answers to the two questions above, hit reply and let me know.

(By the way, no judgment on how much money you've spent on something and gotten ZERO value from. Odds are, I've got you beat.)

3. Once I get your answers, I will reply to you personally with my own answers. One is inspiring, the other I'm not proud of, but hey...

So do we have a deal?

Think for a minute, then write in and let me know.

You might learn something about yourself. You might learn something about me. And you might learn something about making sales, even at high prices. [Again, you can swap this out with a more relevant benefit to your niche.]

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Send that email out to your list today or tomorrow... and prepare to be surprised by the answers you get.

And now, do you want to play a game? Here's how we play.

1. Think of your answers to the two questions above.

2. Post them in the comments below. (No judgment, and if you want, you can omit any identifying details as far as the offer goes. You do have to tell me the price though.)

3. Once the sum of the prices posted below exceeds the prices I paid, I'll post my answers below as well. Like I said, one of my answers is inspiring, the other I'm not proud of, but hey...

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