🔥
Sep 24 • General discussion
🚨 BREAKING: YouTube Just Changed End Screens Forever
YouTube just dropped two major changes affecting every creator's growth strategy.
What Changed
NEW: Hide Button for End Screens: Viewers can now dismiss all recommendation pop-ups with one click—removing your cards and suggested videos.
REMOVED: Watermark Subscribe Button: The hover-subscribe on channel watermarks is gone on desktop.
The Opportunity
YouTube's testing showed only a 1.5% drop in end screen clicks. But here's the real win: your pinned comments just became 10x more valuable.
Less Clutter = More Focus
Viewers hiding end screens means they're actually listening to your outro instead of getting distracted by pop-ups.
Comments Get More Attention
With fewer on-screen distractions, viewers scroll down naturally. Perfect for driving engagement.
Quick Action Plan
Today:
- Strengthen your pinned comment game
- Test verbal CTAs in final 30-45 seconds
- Simplify end screens to one clear action
This Week:
- Create "conversation starter" endings
- Focus on verbal subscriber asks (watermark button is gone)
- A/B test different outro styles
This is your chance to get ahead while competitors scramble.
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🚨 BREAKING: YouTube Just Changed End Screens Forever
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