Sales Letter Outline for Print Google Doc

I've always admired Mariah because she can tell stories with images on ppt slides :-)

And then create beautiful sales pages that draw you in like bees to spring flowers.

But my mind is so logical . . . and straight-line . . . and for years I sold with just words, print words on an old html page.

Now I use google docs . . . we sell $1k - $3997 with a one page google doc + a SamCart order form.

So to all you left brain writers out there who struggle with design:

If I'm allowed to do this here (Mariah let me know if I'm out of line) . . . I'm copying my Google Doc Sales Outline Below:

***Sales Letter Outline

***Headline: How ______ Can do ______ and get (Result) Without (problems in solving it other ways)

***Sub - headline: The big benefit the solution provides

Start with the pain of the prospect

3 questions:

Are you struggling with . . .

Are you frustrated because . . . .

Are you frankly speaking, angry because it’s not working for you?

Are you irritated?

Are you fed up . . . .

Are you tired of spinning your wheels?

I understand . . I’ve been there . . . if that’s the case for you . . . listen carefully because . . . I am going to tell you what worked for me (what worked for my clients)

(optional) Who this is for: By the way, this is for coaches and consultants who want to increase their reach

By the way, this is for middle managers who are tired of being passed over for raises and promotions by new green kids out of college

By the way, this is for Dads who struggle to get rid of their beer belly (even if it’s not beer, it’s chocolate candy)

Paragraph section for this:

What they’ve tried

What didn’t work

WHY it didn’t work

Paragraph Section for this:

Their desires

Their fears

Their failures

Their enemies

Their suspicions

→ Core Concept

This is essentially your Foundational Premise - How you are different, why your method works and others don’t

→ Here’s a model:

You can (something they can do with another system) and get (a result)

However (there is a problem) because of (reason)

We are the best at solving this for this reason:

→ Enter you -

(paragraph section)

Your background story - as it applies to the problem at hand

Your struggle (their struggle as well)

AKA - the background

How you discovered the solution

Why it’s different

Why you are motivated to share the solution with them

→ A deep dive into the solution

Through the sales letter, you must:

Break old beliefs

Show new picture

Install new beliefs

The new beliefs lead to working with you

What does the prospect need to belief such that once they believe it, the next logical and natural step is to work with you?

Throughout the sales letter, deal with these

Summarize everything,

So as you can see, all you need to do is (insert point a) (insert point b) (insert point c) and you can achieve (desired state based on the headline)

→ Introduce options:

Options 1: (do it on your own, go to a competitor, etc) however

(insert problem with alternative 1)
(insert problem with alternative 2)
(insert problem with alternative 3)

Or you can use (your solution) and get (this result that is faster, better, cheaper)

→ Reaffirm who this is for:

This is for (niche person) who needs (solution) but is struggling with (problem)

You feel

You are in this situation:

→ Insert benefits:

→ Here’s what’s going to happen when you work with us:

You will be able to (outcome) in (timeframe)
ou can even (outcome) (better than before)
You can finally get rid of (negative result)
You can forget about (negative result)
You will feel (positive emotion) because of (result)

→ Features/How it Works

→ Use this pattern:

Before, when you wanted to ____, you had to _____

but now you can (new way) (to achieve outcome) without negative impact of (old way)

Do you you see how easy that is?

Before, when you wanted to ____, you had to _____

but now you can (new way) (to achieve outcome) without negative impact of (old way)

Do you see how easy that is?

Before, when you wanted to ____, you had to _____

but now you can (new way) (to achieve outcome) without negative impact of (old way)

Do you see how easy that is?

Repeat as many times as is necessary

Build the Dream

Build up the emotional impact of taking action . . .

This might look like:

Imagine how it would feel to _________

What would it mean for you if?_______

How many other people would be positively affected if you ???_____

. . . .a few more . . .

The bottom line that you’ll feel amazing, this will radically change your life for the better, even your family and friends will notice . . .

→ Price:

Now if you wanted to (get this outcome) before, it cost you (high cost of the old way)

We are only 1/10th of the price for 10x the benefit

(alternative: Notwithstanding the cost of cobbling together a whole bunch of other solutions to get the result you get with me in a short 6 week period, you are going to get EVERYTHING you need to

(outcome) all under one roof, organized so you can check each item off as you go, and it’s only $2000.

All you need to do is:

Action: