My Supa Simple Black Friday Plan + Expectations Email

Hey Creators!

With the "black friday season" a month away I wanted to share what I'm doing with you all. I think it may provide some good insights and maybe spark a few ideas...I hope it helps.

Some Context:

Every black friday in the past has felt like a shit show.

I've always done things last minute and felt like I was sacrificing the important "holiday time" with my family on my business.

After one to many shitty experiences I decided to approach things differently this year.

Originally I thought I was going to do a "bundle of products" but then that required me to do another sales page...and let's say I don't want to do that.

So I simply:

leveraged the sales pages I currently had for each one of my products
Create a limited time coupon for the week the "discount goes live"
Schedule two emails: one for when the discount is open, and one where the discount is going to close

I have 3 mystery offers that I'll be offering to my audience.

So in reality all I had to was create

6 emails

2 coupon codes

One checkout page (super duper simple)

That's it!

During this season I'll also be on a month holiday off...and I've decided to create a "pre expectations" email for my audience notifying them that there will be deals going on in November, but I'll also be OOO.

Ultimately, I think I wrote it in such a way where honestly my audience can make the decision that's best for them.

Here's a preview of the expectations email - in case it helps anyone!

https://preview.mailerlite.io/preview/109042/emails/101584013656852196

Any who I hope it helps!

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