My Low Key Pre-Sell Strategy that Made 💵

I feel like we’re all going through this season of “less is more”

For context, I decided to take a step away from my content business back towards the end of July - and let my automations completely take care of the day to day content creation and automation.

In the month of August I had scheduled participation/contribution in bundles but besides scheduling emails in advance - lead generation was taken care of for me.

I knew that I would see a large sum of traffic come to my product page so I toyed around the idea of “pre selling” a mini-ish course that I would like to make in the future.

Viewers would land on the free product contribution page and I would have an “order bump” for the presell.

I literally “set it and forget it”

The goal of this presell was to validate if people actually wanted the course I was promoting.

After learning from Mariah’s program “the accelerator” I’ve realized I won’t create any course without proof of purchases.

Well later down the line I noticed sale notifications for the order bump on the presale course.

I thought “oh shit I guess one person wants it” and then I set a minimum threshold of sales goal. If I didn’t meet the threshold I would refund the customers payment or give them an equal equivalent.

And then another sale, and more came afterwards.

At this point I realized I’m super close.

So I decided to “announce” the presell to my audience with a 3 part email sequence.

My emails were to the point, blunt, and completely transparent.

And then I just noticed today that I finally met my threshold! I’m now officially making the course!

And we haven’t even met our sales deadline yet!

So in summary, here’s what I did:

created an “order bump” presell to a course I wanted to validate
Participated in 1-2 bundles to drive traffic to the free product (grow my list) and presell order bump
Scheduled 3 emails - after the first 1-3 validation sales came through.

That is it!

What I’ve learned

always test and validate with traffic
Launches don’t have to be stressful they get to be easy - and you can make money
Money doesn’t necessarily correlate to “input work”, you get to make money without working hard

I hope this experiment helps you!

21 comments