23d (edited) • 💬 Discussion
You don’t have to “create pain” to sell.
Hey guys! My name is Naz. I recently joined this group and I just really love everyone’s energy in learning copywriting & becoming a copywriter 🙌
I wanted to share one very important lesson I learned as a copywriter.
You don’t have to “create pain” to sell.
Our job isn’t to make people feel bad enough so they’ll buy our solutions. That’s not how good (or ethical) copy works, and it’s so important to understand this.
We don’t "create pain". We just uncover what’s already there.
Good copywriting isn’t about manufacturing new problems that don’t exist.
It’s about uncovering and communicating what your audience already feels, wants, or struggles with, even if they haven’t put it into words yet.
When you really get this, you’ll realize:
👉 Sometimes people buy products out of pain.
👉 Sometimes they buy out of joy, pride, identity,
💡 And sometimes they buy something out of simple convenience.
Our job is to communicate that truth clearly, not twist emotions or create something that isn’t there.
Hope this helps someone today 💛
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You don’t have to “create pain” to sell.
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