Why learn from Judy? (A lot of copywriters make this mistake)

Heads up: The price of Judy's challenge doubled today. Just like we promised. It's still incredible value for money. And it will be even when the price doubles again on Black Friday. You missed your opportunity to join at the super early bird price. Don't miss your opportunity to join at the early bird price. Link below.

There's a popular copywriting Facebook group where the group owner drops advanced copywriting and marketing insights. To be able to understand his insights, you need a certain level of experience. To be able to implement his insights successfully, you need even more experience. Most of the group members are inexperienced novices. They can't understand or implement the guru's insights. I'm not saying this to put them down. It's a fact. Once they have more experience, they will have the capacity to understand and implement the guru's teachings.

And yet, you find them hanging on his every word, tagging him to ask novice questions, engaging in cringe hero-worship, and so on. This is a waste of his time and theirs. Because he is too far ahead of them. He learned how to write copy in the 80s. He made his first million in the 90s. He cannot relate to a copywriter just getting started in 2025. He'll never have to send cold outreach. He'll never have to compete for a copywriting gig against hundreds of other candidates. He'll never have to negotiate his rates. He'll never work for a client who doesn't value his expertise. He has nothing in common with a novice copywriter.

But If you're a novice, that doesn't mean you can never learn from him. It just means you need a little more experience under your belt to be able to fully benefit from his wisdom. If you've ever found yourself reading this guru's posts (or any high level guru's posts) and scratching your head, you'll know exactly what I mean. You're not ready yet. You will be. But not for a little while. A lot of copywriters make this mistake. They try solve problems in the wrong order.

So, who should you learn from instead? Long time Copyskills member Keith Howard wrote an excellent email about this. I'll quote him. It'll save me some time.

> I like to think of this as “The Operator's Curse”. The better you get, the less tolerance you have for incompetence. If you wanted to, you could call it empathy shrinkage. A common condition where we all forget what it was like going through our own "hot mess" stage.

> This is why the best teacher for a 3rd grader is a 4th grader. 4th graders can remember the struggle. It's still fresh.

> “Cool… I guess. How do you use this to decrease churn in my paid community?” – You, maybe.

> That's a breeze, big dawg. You make the 4th grader a Deputy… or a Capo… or an OG. Then, you tell the 3rd graders, "Hey, this is your guy/gal… Tag them if you get stuck."

> This is one way you can optimize #wins in an online asynchronous environment (without spending more time at your keyboard or answering the same question you've heard 18 million times)…

> There's also a positive ripple effect socially. 3rd graders are less intimidated by the 4th grader, which makes it easier for them to ask for help or post their work without anxiety. More posting means more likely to make friends. Once they make friends, the community becomes "sticky".

> Who are the 4th graders in your community? What title would they love?

We have a bunch of people in Copyskills who might fit that role. One of them is our Community Manager Judy, who's hosting the upcoming 3-day Client Magnet Challenge.

Even though she's Copyskills' Community Manager, she's not that far ahead of you (if you're a novice copywriter.) When I hired her she'd only been freelancing part-time for a couple of years. Only after I hired her was she able to do it full time.

She's had to work hard to close every client. Some days she had to do 12 hours of cold outreach. Dealing with brokies, flakey prospects who ghost her, and all kinds of demotivating crap. Just to make a few bucks writing copy. And she did it all while going to high school and working part-time jobs.

Compared to Judy, I have:

Never sent cold outreach to get clients
Never gotten paid low rates (comparatively speaking)
Never had to deal with crappy prospects/clients

I could go on and on.

So if you're a novice who's trying to catch a break as a freelance copywriter, even I am not the right person to learn from.

Judy is.

The Client Magnet Challenge is a 3-day virtual event hosted by Judy Bahou where you will build the habits and systems to allow you attract copywriting clients at-will. You will be able to execute high-volume, personalized outreach at scale, without spending more than four hours per day on these activities.

DAY 1: The Basics on Steroids

The exact mindset shift that took me from outreach-phobic to reaching 100s of prospects daily
My personal prospecting method for collecting 20-50 high-quality leads in under an hour (no expensive tools required)
3 tested outreach methods that actually get responses: The 1 message offer method that requires minimal effort while still being very powerful The Value Upfront + Irresistible Offer combo The The Short Free Trial strategy
How to build a profile that's ACTUALLY good
The preview content strategy that pre-sells prospects before you even message them
Step-by-step video demonstrations showing you exactly how to create content with your face and voice (even if you're camera-shy)
My personal Outreach Tracking Sheet that turns your efforts into a learning source

DAY 2: Multiply Your Results by 10x

How to analyze your Day 1 tracking data to double or triple your positive replies
Other advanced and free ways to start collecting 100s of qualified prospects ASAP
Proven content frameworks that make your profile look presentable
BONUS: Live guest speaker sharing their journey from ZERO clients to Multiple clients

DAY 3: The System to reach 100s Without Burning Out

My personal outreach system for reaching out to 100+ prospects in less than 2 hours
Multiple ways to destroy the mental resistance that comes with ding cold outreach (and other hard tasks)
How to build momentum that carries you through the entire year
BONUS: Second guest speaker revealing their cold outreach secrets

Plus, You'll Get These Exclusive Resources:

Outreach Message Swipe File - Example messages and emails that have worked for me and many other copywriters
Upfront Value Swipe File - Ways to show prospects your value upfront so that they ask YOU for more
Outreach Tracking Sheet - Track, measure, and optimize every single outreach to maximize time and effort
Ideal Profile Swipe File - Examples of profiles that show instant credibility and authority AND a bunch of homework for each day!

This Challenge is Perfect for You If: